It seems that every business leader has a blog these days. If you don’t, should you? It might surprise you to know that the answer is not always yes.
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Tag: Marketing
Stop Over-Automating Your Emails
Targeted email automation can be great I use it a lot: I can send a targeted response to someone. If they click on a link in a previous email and I can send them more information or an offer to encourage them to take action. If they don’t, I can send them a reminder. But…
Read MoreDirect Mail Marketing with Humor?
Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
Read MoreThree Cautionary Tales About Three Sales Fails
Three true stories… No. 1 A car salesman is working at the Cadillac dealership on a Saturday afternoon. In walks a man who looks like he just fell off a turnip truck: The man is older, diminutive at about 5’5” and both his overalls and hands are filthy, caked with dirt. The rep thinks, “Well, Pigpen is here. Where are the rest of the Peanuts characters?” before going back to his newspaper. The man circles a few Caddies, looks around, and leaves the showroom. The sales rep watches as he…
Read MoreClient Retention and Acquisition: A Parallel Path
A while back I asked if it was time to re-think the structure of your sales and client facing teams. Maybe you’ve had some reservations about how to make the transition. If you’re like many company owners, you’ve got an experienced group of sales folks who’ve been selling for years and have some great accounts. They undoubtedly have been with you for years and are great people. They provide the service your clients expect and that has helped to build your company to what it is today. Your frustration though…
Read MoreMillion Dollar Mindset: I Will Call You
We have all heard prospects and customers tell us “I will call you.” Let me tell you the definition of “I will call you.” “I will call you” equals “I will never call you.” In 1978 when I started Proforma, all I had was some business cards and an answering machine. My answering machine was…
Read MoreDidn’t Reach Your Revenue Goals? Here’s 3 Things To Do Now
There are only a few weeks left in 2022 This time of the year, with the holidays upon us, many of us take a close look at what we set to accomplish back at the beginning of the year, and whether or not we reached our revenue goals. And sometimes we don’t like what we…
Read MoreThe Impossible Dream?
Recently I was talking with a highly respected supplier and social media influencer about my blog, Million Dollar Mindset; and my video series, Million Dollar Monday. She told me that perhaps my using the word “Million Dollar” was too much. She felt that most people cannot relate to making a million dollars, even as a…
Read MoreBeam Impact’s Mission to Shift $10 Billion from Brands to Nonprofits
“Customers today are so anxious that they’re not making a big enough impact in their day-to-day lives,” reveals Viveka Hulyalkar. “They would not only switch brands; they would even pay extra for a brand that they believe is more socially responsible.” The co-founder and CEO of Beam Impact shares how to turn consumer behaviors into…
Read MoreWhat a Sales Funnel Is and Why Your Promo Business Needs One
Most distributors rely on referrals and word of mouth to bring in new clients, with some also doing outreach efforts such as email, cold calling, etc. All these can bring in new clients, but are rather unreliable and unpredictable. To establish and grow a successful distributor business, you must consistently attract new qualified leads on…
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