5 (More) Tips for Writing Knife-sharp Press Releases

A follow-up from last month’s popular post, five more pointers for writing clean, pointed and effective press releases.

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Become the “Big Dog” in Your Community!

Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies.

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Are You in the Top 2% Who Are Creating a Compelling Reason for Buyers to Meet With You?

What’s the biggest challenge facing salespeople these days? We hear it all the time—setting up an initial meeting with a prospective client is getting tougher and tougher.

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Has the Recession Arrived?

Whichever candidate comes out on top of the electoral college today, (and not the popular vote) he may just be inheriting a full-blown recession in addition to two wars and several other national security issues. According to the National Association for Business as reported in BusinessWeek, demand—as in supply and demand—is on the downturn for the first time since 2001. And that might just be the one defining factor when taking in the current economic reality:
From BusinessWeek:
“U.S. business conditions worsened in the third quarter and are likely to deteriorate further, according to an industry study released Monday.
The National Association

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