Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
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In light of the most recent “cyber-glitches” impacting millions across the globe, it’s worth reminding ourselves of the value of paper. Digital forms are convenient, and once a company has invested in the transition to digital, those forms don’t require requisitions, delivery time, or payment. That sounds great—until it’s not. When your system is down,…
Read MoreThe Washington Times recently featured an opinion piece by an advocate for the plastics industry that included multiple unsubstantiated environmental claims about paper-based packaging. Two Sides North America submitted the following letter to the editors in response. To the editors: Why is it that whenever someone wants to extoll the sustainability benefits of plastic packaging products, they feel compelled to claim that plastics have “a lower environmental impact” than paper-based packaging (America succumbs to plastic paranoia, September 26) instead of simply making a fact-based environmental case? Could it be because…
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Paper supplier Mohawk shows support for small businesses that source and create American-made products. Here’s the why and how.
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Even in our tech world, I find I need paper products every day. Do you?
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Hint: Number one begins with the letter P.
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Apparently you can get both of them to sign your mortgage papers. Or at least endorse your clients’ brands for free.
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To wrap up the year, I wanted to take a minute to share the promotional products that the team at Promo Marketing found to be the most desirable. With each of us having reviewed hundreds of products for the magazine and seen hundreds more at trade shows, I thought the choice might be difficult. But, to my surprise, within five seconds of the asking, each of my co-workers had an answer they were sure of. Their choices (and mine) are as follows:
Michael Cornnell: Symphony Handmade Paper—Recipe Bookmarks
“What’s not to like about handmade paper?”
Kyle Richardson: Minya International—The Butt Station
“I don’t