My husband, Steve, consults with small businesses that he calls “underdogs”—businesses that rely primarily on the skills and efforts of their owner/operators. He helps them identify their “super powers” that they bring to their businesses.
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I am constantly asked where to look for prospects by my clients. There are a number of options, but my favorite has to be simply reading the daily newspaper.
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When most of us took marketing courses in school, we learned about the four P’s of marketing: Product, Place, Price and Promotion. But there is a fifth P—People.
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So here goes my own personal challenge, 30 blogs in 30 days. I am constantly discussing the power of the blog. How it is paramount for the small-business owner to be actively blogging on the web, creating a viral marketing campaign and getting involved in social media.
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Even though it is the middle of winter here in Philadelphia and a 50 mph wind is sending the windchill into single digits, I have to make the Cooladio Solar Cooler my first Product of the Week. I will admit quite a few USB drives caught my eye, but the Cooladio came out on top this time.
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To begin on a slightly more melancholy note this week, we’ve had quite a few losses lately, haven’t we?
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Every once in awhile, you hear some news that makes you feel a little better about the day. Check out the press release below about what companies and organizations are taking
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Don’t really have much time this week. Unlike my somewhat sassy co-worker Mike “I want to be like Charles” Cornnell, I have deadlines every week and oftentimes the blog suffers.
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Our attitudes control our lives. Attitudes are a secret power working 24 hours a day, for good or bad. It is of paramount importance that we know how to harness and control this great force. « Irving Berlin, composer and lyricist (1888 – 1989)
Brace yourselves. It is going to happen. Things are going to get better. While I am well aware of the doom and gloom constantly being
reported on both network and cable news—that 2009 is just going to continue the economic slide—I have decided to toss the fear aside and take a different approach to the new year. This is
Today, I am feeling appalled. Appalled that while our media dedicates massive resources to the coverage of the excesses of Britney Spears, Paris Hilton and Lindsay Lohan, the people of Haiti have been reduced to eating “mud cookies,” literally made of dirt; appalled that the words “ethnic cleansing” are still uttered in the present tense; and appalled that hardworking people face losing their homes because of the subprime lending mess. Globally, wealthy governments and industry leaders have the power to make a difference, but unfortunately, it seems that unless there is something “in it for them,” they choose not to.
In an era where