Marketing has changed. If we don’t embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors.
Read MoreEvolving Communication Trends
Tag: Product
The Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning
One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
Read MoreWork Smarter, Not Harder!
With today’s tough economy and overall tighter company budgets, it’s no wonder your clients are becoming more demanding and wanting more from you in a shorter turnaround time. With so many balls in the air, and only two hands to catch them all, working with a smart supplier who can truly be a partner to you will make a world of difference.
Read MoreGreenwashing: Are You a Co-Conspirator?
Marketers bombard us with claims every day: “Bigger,” “better,” and of course, “cheaper.” But have you also heard “greener?” What about “greenwashing?” Have you heard of that term? Greenwashing is marketing-speak for product descriptions that are deceptively used to promote that an organization’s products, aims and/or policies are environmentally friendly.
Read MoreWhose Fault Is It?
Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.
Read MoreNo Single Raindrop Believes it is to Blame for the Flood
Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.
Read MoreA Brief Look at Quality Control in an Asian Factory
Quality control is arguably the single most important part of your supply chain. In the promotional products industry it is often neglected in order to save time or simply because the whole process is not transparent enough. This is unnecessary, since doing quality control right can be much faster and much more effective than some might think it is.
Read MorePromotional Products Industry: Balancing Risk and Reward
One of our biggest challenges is the question of how we can help those promotional product reps actually closing the sales and working with limited resources make it part of their decision to deliver safe and socially compliant product? It’s all in the balance of risk and reward.
Read MoreWhy Do We Do This?
There are many things in life and business that are important to us. We have a passion for what we do in our personal and professional lives. And many of us are quite passionate… myself included.
Read MoreStill Product Pushers After All These Years
Here I go again. After all, I could have titled this “Are You Really a Promotional Consultant?,” but where is the fun in that?
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