We’ve all done it. We’ve asked for support or reported a bug to development without enough details to help them and expect them to fix it. Here’s why that doesn’t work, and why it’s similar to a problem distributors face every day.
Read MoreThe best way to begin formulating your sales plan for 2013 is to do a little
“Sales Analysis” of 2012. This is a good time to evaluate what went right and what didn’t in 2012.
Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies.
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Part two of Paul’s breakdown of the four classic componenets of marketing.
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Three things you can do now to make your trip to Las Vegas easier in January.
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A handy checklist to keep your business trips as disaster-free as possible, just in time for the winter trade show season.
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Many years ago I started in this industry as an apparel decorator. We were doing pretty well, but my wife saw the need to expand the business to include promotional products. I thought she was nuts but I went along with it.
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Hint: Number one begins with the letter P.
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The Chicago trade show is next week. What are you looking forward to?
Read MoreWhat’s the biggest challenge facing salespeople these days? We hear it all the time—setting up an initial meeting with a prospective client is getting tougher and tougher.
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