It’s not the product itself that provides value, but it is how the recipient uses and perceives it that influences branding and promotional efforts. You can assume that swag is a cheap and expendable marketing tactic, or you can leverage every impression possible and evoke valuable emotions in your customers and clientele by choosing the right…
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Answer this. Believe your answer. You’ll be well on your way to defining your competitive advantage, your value proposition, and will become more successful at differentiating yourself and your company. You’ll be well on your way to moving away from the commodity business and being an innovative value creator. Describe your client’s life before they…
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My team laughs often during a typical day, and I love being around my team. I love working from home as well, but I miss the “fun” at the office. I wasn’t in the office the day before Halloween when my colleagues all dressed like Dan, a colleague who has a bit of a Steve…
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In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With the Internet, email, texts and blog postings added to phone calls, direct mail, meetings and cold calls all constantly interrupting the day, there is so much noise out there to overcome!
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There are many common keys to success in building a great business and building a great life. Over the next several weeks I will focus on the 11 keys to accomplishing both.
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If you don’t know why customers should choose to work with you over all of their other options, how in the world are they ever going to know? You need to know the answer to that and be able to articulate it, believe in it and live it. Here are six questions you need to answer and how to put those answers together to create your “value proposition.”
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We’re beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven’t yet had the opportunity to check it out, here’s a link to the winter edition of QCAConnect. It’s chock full of valuable information for your business and definitely worth the read, if I do say so myself.
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2015 is the right time for you to plan to upgrade to the latest version of Microsoft Office, Office 365. Even larger organizations should be looking at Office 365.
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Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.
Read MoreIf you are struggling to get appointments with top level management, you probably have a weak value proposition. But what exactly is a value proposition?
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