Tim Nale is back in the promo game. The experienced executive, whose background includes technology leadership roles, has entered the C-suite at Counselor Top 40 distributor Proforma (asi/300094), taking the position of chief brand officer. His charge? Collaborate closely with Chief Marketing Officer Charity Gibson to engineer marketing solutions fueled by powerful tech. Nale’s appointment also teases big things…
Apparel decorators and distributors are always on the hunt for ways to stand out and become the ultimate one-stop shop. If you’re looking to diversify into embroidery – or just want to understand how best to communicate with your contract decorator – it’s worth understanding the intricacies of this age-old craft. Embroidery may seem like…
So many times poorly executed direct mail campaigns come down to how clients wanted to send it versus how recipients wanted to receive it. This can and should be avoided. Just because the client went to a seminar on the latest direct mail trends and was taught all the things they need to be doing,…
Every year, the Occupational Safety and Health Administration (OSHA) announces the Top 10 most frequently cited workplace violations. Each year PRINTING United Alliance publishes the Top 10 list for printing operations which can be found at this link. OSHA’s annual list includes violations from several industry segments including construction and general industry, with printing falling under the latter category. The top…
Print & Promo Marketing’s ongoing feature series, Executive Perspectives, tells the personal entrepreneurial stories of leading professionals in the print and promotional products industry. This month, we interviewed Casey Duke, partner at Metrographics (asi/268937) in Fairfield, NJ. In our chat, Duke discussed everything from taking over the reins from his father and modernizing the business, to adapting in hard times. How did you get started in the industry? What path did you take to your current role? Casey Duke: The business was started by my father back in the mid-1980s.…
The completely custom, highly creative promotional products make a great study for distributors in the branded merchandise arena.
First, it was Nalgene. Then, it was Yeti. After that, it was S’well, Hydro Flask, Stanley, Owala – an ever-growing list of water bottle brands making their mark on the cultural zeitgeist. In each of these “it” brands’ moment of glory, they dominated both retail and promo. S’well generated over $100 million in revenue from…
The massive hurricane was forcing closures and otherwise impacting operations at industry companies in its path.
Print & Promo Marketing’s ongoing feature series, Executive Perspectives, tells the personal entrepreneurial stories of leading professionals in the print and promotional products industry. This month, we interviewed Casey Duke, partner at Metrographics (asi/268937) in Fairfield, NJ. In our chat, Duke discussed everything from taking over the reins from his father and modernizing the business, to adapting…
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