Jeff Solomon, MAS, Author at Print & Promo Marketing

Why Is This Important?

August 6, 2015May 8, 2024 Jeff Solomon, MAS

I see the industry from many sides, both in my role as publisher of the PPAI-award winning FreePromoTips.com and as a distributor. My perspective is different from most, and that enables me to publish content that is of interest to our industry.

Colliding Worlds: Does This Scare You?

July 23, 2015May 8, 2024 Jeff Solomon, MAS

In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.

Goofus and Gallant … A Tale of Two Businesses

July 9, 2015May 8, 2024 Jeff Solomon, MAS

Some of you may recall the classic characters Goofus and Gallant from Highlights Magazine for Children. As you might guess, Goofus did things wrong … and Gallant, as the name implies, was gallant and did things right.

In doing some research on this, I learned that the Goofus and Gallant feature never offers direct lessons or shows consequences. Highlights CEO Garry Cleveland Myers III notes, “It simply shows a wrong way and a right way of doing things, that’s all.”

What Do You and Your Company Represent?

June 25, 2015May 8, 2024 Jeff Solomon, MAS

I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.

Evolving Trends to Reach Buyers

June 11, 2015May 8, 2024 Jeff Solomon, MAS

An everchanging marketplace is something we all ponder. Our ability to thrive will depend on how well we keep adjusting to these changes and evolving communication trends.

Distributors and Suppliers, Do You Know What You Are Missing?

May 28, 2015May 8, 2024 Jeff Solomon, MAS

Sometimes we just miss the obvious. We are so busy doing what we are accustomed to doing that we miss opportunities right in front of us!

One Key to Success in Life and Business

May 14, 2015May 8, 2024 Jeff Solomon, MAS

I could easily title this commentary “What’s Really Important,” but instead I am going to drill it down to just one really important thing that has been hit home for me.

I’m Promoting a Competitor … Why Should That Matter to You?

April 30, 2015May 8, 2024 Jeff Solomon, MAS

In a recent commentary, “How Does Amazon’s Business Model Affect Us?” I alluded to how online efficiency will change how products are being purchased, even promotional products.

Fido, Felines, Fitness, Family and Friendships

April 16, 2015May 8, 2024 Jeff Solomon, MAS

Those who know me know I love my dogs. Spud, our precocious miniature dachshund, has been featured in many of my FreePromoTips.com videos.

Mindless Drones Selling Promotional Products

April 2, 2015May 8, 2024 Jeff Solomon, MAS

It’s actually no “secret” that a successful business is driven by knowledge. Knowledge is power in an increasingly more challenging business environment. My PPAI award-winning FreePromoTips.com industry resource program has been offering relevant business-building information and industry commentary for years.