If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…
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There are more than 100,000 education institutions in the United States. From elementary schools to graduate and specialty schools to everything in-between, all of them need printed forms and labels. But if you want to sell into this market, timing matters. Schools don’t operate on the traditional calendar year. They operate according to the school…
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If you sell labels into the consumer product markets, you know how frequently those labels change. When this occurs, it leaves your customers hanging with obsolete inventory as they race to reprint those labels while wondering how much those changes are going to cost them. Those changes not only cost them in obsolete labels, but…
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If you’ve paid attention to the retail shelves lately, you’ll know that the number of SKUs is exploding. According to 2023 Grocery Industry Report, many producers have doubled their SKU counts over the past few years. Health and beauty markets have also seen SKUs increases to account for different shades, sizes, and finishes. Nearly every…
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Are you familiar with the concept of Lifetime Customer Value (LCV)? If so, have you thought about it in terms of your own business? Have you ever thought about why LCV would even be important to understand or calculate? LCV is the value of the customer to your business over the lifetime of that relationship.…
Read MoreWhat creates the greatest opportunity for long-term success for a print industry company? Culture. Culture, as defined by Merriam-Webster, is “the beliefs, customs, arts . . . of a particular group” and “a way of thinking, behaving or working that exists in a place or organization.” It is the industry leader’s responsibility to set the…
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As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…
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Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…
Read MoreWhat’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
Read MoreHave you ever thought about the value creativity brings to your business, to others, and to print industry as a whole? Without creativity, we would not have inkjet printing, data collection to measure and report on important KPIs, continued press automation to improve productivity and quality, and AI-driven data analysis to drive targeted marketing, and…
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