Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…
Read MoreWhat’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
Read MoreHave you ever thought about the value creativity brings to your business, to others, and to print industry as a whole? Without creativity, we would not have inkjet printing, data collection to measure and report on important KPIs, continued press automation to improve productivity and quality, and AI-driven data analysis to drive targeted marketing, and…
Read MoreLooking to boost your sales in 2024? Ask yourself if there is any low-hanging fruit you might have missed. “Low-hanging fruit” refers to those easy sales that are no-brainers. Once identified, they are common-sense opportunities that are easily recognized by distributor and customer alike—and there might be more of them than you might think. One…
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As the year winds down, it’s time to do an honest assessment of where you are in your business in light of where you want to be. This will put you in the best position to start planning for 2024. The key to achieving the best results is to use the two P’s—purpose and priorities.…
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As we ease back into the rhythm of work after the Thanksgiving holiday, it’s important to remember that an “attitude of gratitude” isn’t something that should end when the turkey runs out. Being grateful and saying “thank you” is something that we can keep up all year long. In fact, picking up the phone or…
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For those who attended Printing United Expo in Atlanta, GA, you likely came away with your head spinning. The show covered over 1 million square feet of floor space and showcased 811 exhibitors (including Wise) in categories ranging from commercial and industrial printing to large-format, labels and packaging, and promotional products. Attendees were treated to…
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As a distributor, you are looking to be a problem-solver for your clients. If you can come up with a solution, you become the hero and deepen your relationship with the account. Since we know that a 5% increase in customer retention can lead to 25% to 95% increase in profitability (Bain & Co.), these…
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In our previous post, we looked at reasons for distributors to sell industrial labels. Unlike many other products, industrial labels are highly repeatable. They offer recurring revenue (“print annuities”), they are sticky, and more. But what exactly are industrial labels? How do they differ from prime labels that most distributors are familiar with? Industrial labels…
Read MorePrint distributors are always on the lookout for profit-building opportunities. Notice we said “profit” and not “sales.” There are plenty of products that bring in sales, but do they make money? If you have products with low profit margins, you can sell a lot of them and still not make very much. This is where…
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