We all make mistakes (e.g., missing out on a potential sale, forgetting to do something, etc.). Take a moment to remind yourself what you’re doing right.
Read MoreGetting It Right
Channel: Be Dazzled
Work It Out
The new year presents a do-over, a chance to get it right. Here are some ideas to help your clients reach their fitness goals.
Read MoreMarketing Mishaps: The lost message
Kanye West always makes a statement. But, was it at the expense of the 12-12-12 Sandy Relief Concert? You be the judge. Marketing mishaps, leather, music & more!
Read MoreRelationship Building 101: Have you passed?
It’s not always about what your client can do for you, but what you can do for your client—the importance of a mutually beneficial business relationship.
Read MoreMy Favorite Promotion … “You Know What It Is”
My favorite promotional item carries a lot of meaning for me. Here’s a clue to figure it out: If you’re like rapper Wiz Khalifa, “you know what it is.”
Read MoreFood for Thought: Creating sales opportunities out of objections
What does it REALLY mean if a potential customer turns down your offer? Is it a cue for persistent follow-up calls or time to move on?
Read MoreMarketing Ethics: Campaigning during a natural disaster
Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?
Read MoreGoing Strong?: Lance Armstrong and the implications for silicone gel bracelets
Many questions have arisen from the Lance Armstrong story. For our purposes, what does the future hold for silicone gel bracelets/awareness bands?
Read More3 Ways to Market like Honey Boo Boo: No, Really
Love it or hate it, there are some lessons to be learned from “Here Comes Honey Boo Boo.” Here are 3 ways to market like a superstar.
Read MoreSpread the Word: Achieving the “Gossip Girl” Look
“Gossip Girl” is more than just a show about entitled young adults. Forget about the gossip and focus on the fashion by incorporating these looks into your wardrobe.
Read More