From QR codes to marketing though text message, mobile marketing offers a ton of solid ways to promote and enrich the business of yourself and your clients.
Read MoreWant To Grow Your Business? Try Smartphones
Category: Distributor News
4 Signs that the Promotional Products Industry Will Improve in 2012
This year is going to be one of strength and growth for the promotional products industry, and I have four (completely unscientific) reasons why.
Read MoreScan My Badge and Send Me 5 Catalogs… Please
As I have visited with suppliers at trade shows, other folks are often seen in the time-honored ritual of walking up to booths with their badge held out… asking the supplier, “Scan my badge.”
Read MoreFriend and Foe Alike
Why you should consider networking with new, unlikely or even hostile sources.
Read MoreI am a Sales Snob
As a sales trainer, I am cursed. I simply cannot engage in a sales conversation without critiquing while listening.
Read MoreThe Key to Getting More Business…
One of the first things I recommend to my coaching clients, to increase their sales, is an ongoing “keep in touch” strategy or drip marketing strategy.
Read MoreBecome a Marketer: The 4 Ps of Marketing Plus, Part 1
For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.
Read MoreWhy Do People Buy From You, Parts Two & Three
Purchasing Magazine did a survey and asked the question, “Why do you buy from a particular sales rep?” The number one answer was covered in the previous blog entry. The number two answer is …
Read MoreWhat’s in a Trademark?
That which we call a rose by any other name could still cost you $1.6 billion.
Read MoreCan You Create Customer Loyalty?
These days, promotional products can be purchased everywhere, and your customers know it. With all the competition for your business, how can you create customer loyalty and repeat business?
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