Lessons from PRINTING United Expo: Cross-Selling Is King!

For those who attended Printing United Expo in Atlanta, GA, you likely came away with your head spinning. The show covered over 1 million square feet of floor space and showcased 811 exhibitors (including Wise) in categories ranging from commercial and industrial printing to large-format, labels and packaging, and promotional products. Attendees were treated to…

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Why the Congressional Printing Caucus is Like Having ‘Friends on Capitol Hill’

Last month, the newly formed Congressional Printing Caucus was announced, marking a “first-of-its kind bipartisan Caucus dedicated to advancing a public policy agenda that benefits and protects America’s printing industry and its rich, diverse, and varied communities,” according to a press release. “The Caucus will provide the Alliance with regular opportunities to educate a core group of lawmakers and their staff about the issues, legislation, and regulations that have a potential effect on the printing industry,” the release continued. But what is a Printing Caucus and what does it mean…

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