It’s easy to be ordinary (ordinary = with no special or distinctive feature). C’mon … surely you want to be special and distinctive. So surely you want to be extraordinary.
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Quit Trying to Be Everything to Everyone
Ever think about how much more you could accomplish if you would focus on less? Get out of the idea that you can do it all and get really good at just a few things. Be very mindful of what you want your business to look like.
Read More30 Days With a Macbook Air
Until 30 days ago, I had never used a Macintosh for more than a few minutes to do a specific task. So when I had a chance, I gave up my Lenovo Yoga for the Macbook Air for 30 days.
Read MoreDo I Have to Buy QuickBooks Premier Software Every Year?
No; currently, QuickBooks Premier is a desktop software and not a subscription service. That means that when you buy the software, you own it.
QuickBooks supports its desktop software, such as Premier, for three years. QuickBooks Premier 2012, for instance, is supported until May 31, 2015. During this time period, you can expect to receive automatic updates and fixes, as well as support and access to any integrated add-on services.
Read MoreWhat Do You and Your Company Represent?
I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.
Read MoreThey Want to Love You
It’s easy in sales to fall into a bit of a battle-worn mindset. Salespeople face rejection, get stood-up, are misunderstood, get taken advantage of, are shopped, make the sale and then don’t get paid—or get paid way beyond terms. It’s amazing that more individuals in sales don’t suffer from post-traumatic stress disorder. Or maybe we do.
Read MoreDo I Need to Have a Separate Checking Account For My Business?
The answer is yes! It is important that you have separate business bank accounts—be it checking, savings, money market or any other kind. You should also keep a credit card just for business use.
Read MoreEvolving Trends to Reach Buyers
An everchanging marketplace is something we all ponder. Our ability to thrive will depend on how well we keep adjusting to these changes and evolving communication trends.
Read MoreA Cycle Of Engagement
In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With the Internet, email, texts and blog postings added to phone calls, direct mail, meetings and cold calls all constantly interrupting the day, there is so much noise out there to overcome!
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