I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.
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It’s easy in sales to fall into a bit of a battle-worn mindset. Salespeople face rejection, get stood-up, are misunderstood, get taken advantage of, are shopped, make the sale and then don’t get paid—or get paid way beyond terms. It’s amazing that more individuals in sales don’t suffer from post-traumatic stress disorder. Or maybe we do.
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Email signatures are widely used and almost never updated. Some signatures are really sad. We are in the branding business, and your email signature says so much about you and your brand. My recommendations below will help you get the most from your email signature.
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The answer is yes! It is important that you have separate business bank accounts—be it checking, savings, money market or any other kind. You should also keep a credit card just for business use.
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An everchanging marketplace is something we all ponder. Our ability to thrive will depend on how well we keep adjusting to these changes and evolving communication trends.
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In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With the Internet, email, texts and blog postings added to phone calls, direct mail, meetings and cold calls all constantly interrupting the day, there is so much noise out there to overcome!
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Business Insider, Forbes and CBS News all report that taking vacation is good for you and the company you work for. I say to heck with it. Save your vacation days for retirement and let the Moments in Motion Calendar from Triumph Calendars by Bic Graphic take you on a little vacation at the comfort of your workspace. Let me explain.
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If that’s your question, here’s the snarky answer: Because you allowed it. An even more indicting answer might be because you encouraged it.
So what is commoditization? It’s the process that your buyers followed to reduce their buying decision to the lowest common denominator, price.
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I like to keep learning and ensuring I push myself to do things I’m not comfortable with. This often means reading a book I don’t agree with or watching a news channel with a different perspective. But it also means using technology that I am not comfortable with.
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Do what you love and love what you do, and you will never work another day in your life.
If you read about people who have experienced massive success, you will find that they were passionate about their pursuit.
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