There are many common keys to success in building a great business and building a great life. Over the next several weeks I will focus on the 11 keys to accomplishing both.
Read More11 Keys to Great Success in Life and Business
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I’m Promoting a Competitor … Why Should That Matter to You?
In a recent commentary, “How Does Amazon’s Business Model Affect Us?” I alluded to how online efficiency will change how products are being purchased, even promotional products.
Read MoreShouldn’t I Be Able to Do My Own Accounting?
My husband, Steve, consults with small businesses that he calls “underdogs”—businesses that rely primarily on the skills and efforts of their owner/operators. He helps them identify their “super powers” that they bring to their businesses.
Read MoreThey Won’t Buy Your Stuff
They’ll buy the results that they’ll get. They’ll buy the feelings they can create. They’ll buy the outcomes. They’ll buy the chance to feel like a creative marketer. They’ll buy the opportunity to look good to their boss and their co-workers. But they won’t buy your stuff.
Read MoreThe Worst Part of Waking Up
If you’re a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the first few minutes of the day prior to your first sip of coffee. What’s even worse is going into the office to find an empty pot of coffee, because the person before you didn’t take 14 seconds to start a fresh one.
Read More3 Ways to Get Your Email Under Control
Email marketing works. It works so well, everyone is doing it. The low cost of sending emails has flooded our mailboxes with junk, which is getting harder and harder to avoid.
Read MoreSwing All the Way Through
From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s a huge metaphor for what every one of us does in our busy lives.
Read MoreFido, Felines, Fitness, Family and Friendships
Those who know me know I love my dogs. Spud, our precocious miniature dachshund, has been featured in many of my FreePromoTips.com videos.
Read MoreWhat Creates Customer Loyalty?
Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they done to capture your loyalty?
Read MoreAsk the Accountant
I back up my files each night on a thumb drive. Is that enough? You do need to back up your files, especially your order and accounting files, so you can recover quickly when disaster strikes and not lose critical data.
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