Your customers buy emotionally, and justify it logically. If they are buying online or from the lowest-priced vendor that they can find, it means that feeling like a price-savvy shopper means more to them than how you make them feel.
Google released a new algorithm that punishes your site if it isn’t mobile-friendly. Sure, a mobile site is a smart idea and you should have one. However, it is not urgent for most of you. Here are three reasons the hype is not going to match up the reality for most promotional products companies (as well as a few other companies).
Read More
There are many common keys to success in building a great business and building a great life. Over the next several weeks I will focus on the 11 keys to accomplishing both.
Read More
In a recent commentary, “How Does Amazon’s Business Model Affect Us?” I alluded to how online efficiency will change how products are being purchased, even promotional products.
Read More
My husband, Steve, consults with small businesses that he calls “underdogs”—businesses that rely primarily on the skills and efforts of their owner/operators. He helps them identify their “super powers” that they bring to their businesses.
Read More
They’ll buy the results that they’ll get. They’ll buy the feelings they can create. They’ll buy the outcomes. They’ll buy the chance to feel like a creative marketer. They’ll buy the opportunity to look good to their boss and their co-workers. But they won’t buy your stuff.
Read More
If you’re a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the first few minutes of the day prior to your first sip of coffee. What’s even worse is going into the office to find an empty pot of coffee, because the person before you didn’t take 14 seconds to start a fresh one.
Read More
Email marketing works. It works so well, everyone is doing it. The low cost of sending emails has flooded our mailboxes with junk, which is getting harder and harder to avoid.
Read More
From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s a huge metaphor for what every one of us does in our busy lives.
Read More
Those who know me know I love my dogs. Spud, our precocious miniature dachshund, has been featured in many of my FreePromoTips.com videos.
Read More