What’s the No. 1 key ingredient to business success? Some might say sales. Others might say marketing, technology or access to capital.
Read MoreThe No. 1 Ingredient for Business Success
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Mindless Drones Selling Promotional Products
It’s actually no “secret” that a successful business is driven by knowledge. Knowledge is power in an increasingly more challenging business environment. My PPAI award-winning FreePromoTips.com industry resource program has been offering relevant business-building information and industry commentary for years.
Read MoreWhich Version of QuickBooks Is Best for Ad Specialty Distributors?
There are five versions of QuickBooks, each designed for specific applications, and the ad specialty business was not one of their selected specifics.
Read MoreHone
What are you doing to hone your skills? Hone. What a funny word! Abraham Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
Read MoreIn a Relationship: The Bachelor and Power Meetings
My mom often tells me, “Brittany, you should apply to be a contestant on the show ‘The Bachelor’ to find a good guy.” Honestly, it’s not for me.
Read MoreHow Does Amazon’s Business Model Affect Ours?
Our evolving industry business model continues to be a hot topic. Recently I started wondering how an online purchasing mentality, I’ll call the Amazon click-to-buy world, affects our industry. It begs the question, are we (aka distributors) really needed? It’s getting easier and easier for end-users to buy online or direct from suppliers.
Read MoreSpring Cleaning
It’s that time of year when the world looks fresh and clean—for those of us with winters of snow, we begin seeing robins and green grass. Regardless of where we are, there’s something about spring that is bright, sunny and new.
Read MoreWhy QuickBooks for an Ad Specialty Distributor?
The ad specialty distributor business, regardless of its size, is unique. It does not fit a “business mold.”
Read MoreWould You Buy from You?
Have you ever thought long and hard about what it would be like to be a buyer of promotional products? Put yourself in your customer’s shoes for a while and think about what it would be like to be them. Why would they want to partner with you? When you can answer that question in terms of the benefit to them, you will be well on your way to having a unique value statement and differentiating benefit.
Read More6 Similes of Digging Through a Power Box
Our first Power Box was such a success that we thought to ourselves, “Go hard or go home,” and created an even bigger box with even more stuff. If you didn’t receive this box, it’s hard to imagine what it’s like when you’re digging through it. Here are six similes to help spark your imagination:
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