I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going somewhere else–interpersonal communication—that thing where a message is sent from one person to another, and another message returned. Interpersonal communication can be in-person, over the phone, through email or text–you name it.
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Do you have a clear understanding of why you are in this business? And please, don’t tell me you’re in it for the money.
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Let’s face it. We’re all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people’s lives will be summed up by a dash.
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As you’re reading this, I’m headed back from a great end-user event at Shumsky. The QCA Distributor Advocacy Council member gathered folks…
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One of the things I enjoy doing is taking care of the flowers on my front porch and tending to the few houseplants I have. I enjoy the color they bring to the home entryway, and people often comment on how pretty the flowers look.
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When all things are equal, you better change the equation. You gotta have a competitive advantage. You need to stand out. You need to know exactly what your clients want. And then you need to deliver it.
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How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and let’s go…
The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!
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On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; “LMGTFY: Let Me Google That For You.”
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In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit Disorder), it doesn’t mean half of anything
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