Many promotional products professionals are really getting beat up on price and see the industry’s products becoming commodities. Many people tell me that their customers are demanding them to match or beat impossibly low prices. What is happening out there?
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At home. At work. In the car. In bed. In the bathroom. Put it down.
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Can you imagine pulling into a McDonald’s drive-thru, ordering a hamburger and fries, and the worker tells you, “I can get you the fries, but we don’t sell hamburgers. You need to go across the street for that”?
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When I worked in the corporate world, I worked for a Fortune Global 500 company. When it came to sourcing brand merchandise, protecting the corporate image by mitigating damage from an unsafe promotional product was the only way to do business. At the time, at least in my mind, safety was pretty much a black or white issue. It was either safe, or it wasn’t. Since then, I’ve come to understand that product safety is more like a thermometer.
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My family celebrated a milestone occasion when my son graduated from high school. I am sure many of you can relate to these significant education accomplishments, either as a proud parent, grandparent, aunt or uncle.
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As a speaker, it is imperative to follow a certain set of standards to stay on top of my game. These same standards helped me when I was making client presentations. Learn these guidelines and continue to hone them, and you will see amazing success.
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In order to develop relationships with new prospects and turn those strangers into friends, you need to work at it and be real. This requires taking the necessary steps to help you gain their trust and turn those friends into customers. Here are seven tips that can help you with that.
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I recently attended Magento Imagine and Informatica World, both in Las Vegas, and got to see how non-industry people are using promotional products at events. Watching the booth staff and interactions from attendees was very telling on what should and should not be done.
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When someone says, “Let’s brainstorm,” it brings to mind a few different feelings. The creative part of me loves to brainstorm new ideas or ways to look at things. The “let’s get to it” part of me sometimes sighs at the concept, knowing that it could take us off on tangents and eat valuable time. Overall, brainstorming is a positive concept—it harbors innovation and improvement, creativity and teamwork.
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Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful.
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