Heading to an industry show soon? Trade shows are an important part of our industry, and to get the best return on your time and monetary investment, we may have a few ideas to help.
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Marketing and the Selling Function
For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.
Read MoreBe the Light or Be the Mirror
This is the season of light. The winter solstice is coming—the shortest day (light). For millennia mankind has celebrated the return of light with significant celebrations and holy days (holidays).
As you celebrate this year, think of and thank those who have brought light into your life and commit yourself to be bringing your light to others in your days ahead. Commit to being the light, bringing the light to your world this holiday season and throughout the new year.
Read More5 Tips for Mastering 2013’s Trade Shows
Zombie apocalypse or not, 2013 trade shows are coming. Here are the top tips on handling next year’s shows.
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I Love the Smell of Steer Manure!
What are these weeds that are choking our business growth and how can we fertilize where we need to?
Read MoreWhat’s Your Strategy?
In life, as well as in business, we all need to be proactive and have strategies to handle difficult or unexpected situations, which if you’re in business, are certain to happen.
Read MoreThe Real Toy Story: A Look Inside a Chinese Factory
A look at “The Real Toy Story,” photographer Michael Wolf’s installation depicting life in a Chinese toy manufacturing plant.
Read MoreWhy is That the Why?
Why knowing the answer to this question will be the most important of your career.
Read MoreEmpowering Brand Loyalty
Whether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.
Read MoreRelationship Building 101: Have you passed?
It’s not always about what your client can do for you, but what you can do for your client—the importance of a mutually beneficial business relationship.
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