On November 23, 2015, the world’s largest food manufacturer, Nestle, disclosed publicly that slave labor was being used to produce its seafood sourced from its supply chain in Thailand. An investigation had shown that Thai fishing operators lured migrant with false promises. The migrants were sold systematically and then kept in bondage and degrading conditions…
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You guys know that I love T-shirts. I couldn’t write about them as much as I do if I didn’t. And I know that you guys love T-shirts, too. You wouldn’t be as good at your jobs as you are if you didn’t. But how much does your end-user love your T-shirt? That’s the make-or-break question of a successful promotion…
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I’m going to level with all of you. A few years ago, I did not know the first thing about…
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In my last article, I discussed the importance of gratitude. Today, I would like to talk about the two most powerful words in the English language. If I asked you, “Who are you?” your answer would start with two words: “I am.” I am. The two most powerful words in the English language. Don’t believe me?…
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Question: I have sales of $1.2 million annually and am using QuickBooks Premier. I see that QuickBooks recommends its Enterprise software for companies with sales in excess of $1 million. Should I upgrade to Enterprise? Answer: Whether you should upgrade to Enterprise or not at this point will depend on your particular company needs. Enterprise…
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It’s hard to leave money lying on the table. I’ve heard a lot of people eager for the sale, drooling over the pennies that could easily be had. “Money is money,” they will opine and blame and shame you for not picking up the easy bucks. Here’s the problem with the easy bucks: They keep…
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If you’re like me, you concluded your relaxing Memorial Day weekend by watching the nail-biter seventh game in the NBA Western Conference Finals. While most people probably were focusing on Klay Thompson’s clutch three-pointers and Steven Adams’ scary mustache (no offense, big guy), I was zeroing in on the promotional T-shirts the fans were sporting in…
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“User experience” is a buzzword, and with buzzwords come overuse. Nevertheless, a great user experience is critical in today’s world, both offline and online. Disney has done user experience offline better than anyone well before anyone started paying attention. Apple brought forward the importance of user experience when it introduced the first iPhone. A great…
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In the promotional products industry, suppliers and distributors work hard to build relationships with one another—trusting that the other half of the relationship cares as much about the product and the end-user as they do. So how would you feel if you found out that supplier or distributor wouldn’t even buy its own product? Super confident, right? No, of course not…
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May 23 to 27 is Promotional Products Work! (PPW) week, an international grassroots event led by the Promotional Products Association International (PPAI), Irving, Texas, and the promotional products industry to raise awareness about the benefits of promotional products among advertisers, marketers and media buyers. PPAI will join together with industry distributors, suppliers and stakeholders to…
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