Over the past 32 years, I have seen a lot of direct mail mistakes. Sometimes they have been really funny, like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. Other times, the mistakes have just been…
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As we experience the many situations in business and life we have two choices: 1. Assume we know what’s going on 2. Always be curious and see if there’s something for us to learn When I was younger, I was very confident and thought I had all the answers. That over-confidence and false bravado probably…
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In an attempt to check in on you, your boss walks past your desk and tosses out a lazy, “How’s business?” You answer, then provide just enough information for her to walk away satisfied. The last thing you need is commentary on your sales…
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Ask the Accountant… Question: How many users do I get with QBO Plus? Answer: QBO Plus allows up to five users. You can invite your accountant or bookkeeper to be a user by sending an invitation to their email address. But, if you are using a different QuickBooks product, be sure to read the fine…
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As PRINTING United Expo rapidly approaches, it’s likely that you are purchasing airline tickets, making hotel reservations, and planning your itinerary. These are all good and necessary things. But in order to have the most successful show possible, it’s helpful to back up a little bit. Why are you going in the first place? At…
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On my recent walk near our home, I found this small plant growing in the middle of the road. Think about it. That seed fell in the middle of a road, but somehow found a way to root itself in a nearly invisible small opening. It found a way. No excuses. Despite all the traffic…
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When choosing a screen printing and embroidery partner, price often seems key. But in apparel decoration, the saying “you get what you pay for” couldn’t be more true. While competitive pricing is vital, customer service plays a critical role in your satisfaction and project success. We’ll explore why exceptional customer service should be your top priority when selecting a partner and how it can make a bigger difference than you might think.
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Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
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The email read, “Thank you for your proposal and presentation to become the print vendor of choice at Whatsamatta U. We were impressed with your equipment list and capabilities. The samples you showed displayed some excellent quality. There is no doubt you do great work for your clients.…
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As a print service provider, you may find that printing for the interior décor market, whether for residential or commercial projects, comes with different needs and requirements. You may even find that working in this market requires specialized knowledge, particularly if you plan on printing textiles such as upholstery, bedding, or carpeting. If you’re hiring…
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