In the ever-evolving world of apparel decoration, methods and technologies constantly compete for the top spot. For years, Direct to Garment (DTG) printing has been a go-to for many decorators. However, there’s a seismic shift happening – a large number of top decorators are moving away from DTG. But why is this happening now? Let’s dive into the reasons behind this significant industry change.
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As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…
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The older I get the more I hear people talk about being forgetful. Forgetting where people put their keys Forgetting why people went into the kitchen Forgetting where people parked their cars In my view, being selectively forgetful is a great thing. Most people will never achieve their full potential because of fear: Fear of…
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Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…
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This article originally ran in Apparelist. To read more, click here. For those in the fashion industry, a category that definitely includes garment decorators, the Pantone color forecasts can be a very useful tool. If you are not aware, Pantone selects, each autumn, a color to represent the upcoming year, a color that it feels captures the…
Read MoreWhat’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
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Many business people take a “peanut butter approach” to the way they manage their time and resources. Simply stated, the “peanut butter approach” is when business leaders spread their time and resources thinly across many tasks, similar to the way peanut butter is spread evenly across bread to make a sandwich. While this approach may…
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Ask the Accountant… Question: Can I still purchase QB Premier? Answer: I recently received a copy of The Woodard Report, which addresses this very question. Intuit has announced that, as of July 31, 2024, no new subscriptions for QB Pro Plus or Premier Plus will be sold. This will not impact current subscribers of QB Pro Plus…
Read MoreHave you ever thought about the value creativity brings to your business, to others, and to print industry as a whole? Without creativity, we would not have inkjet printing, data collection to measure and report on important KPIs, continued press automation to improve productivity and quality, and AI-driven data analysis to drive targeted marketing, and…
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Recently I spent 10 days on a cruise that featured Esther Hicks, who has written many books about the law of attraction and appeared in the original version of the 2006 film, “The Secret.” Over the course of my next few blogs, I will share some of my learnings. Third lesson: Perceive your desires as…
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