How To Assemble a Winning Promo Package

Promotional products packages — multiple promo items in a cohesive bundle — can elevate typical giveaways. They’re also a savvy way for screen printers and other decorators to diversify their offerings beyond apparel and upsell to existing clients.

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How To Sell Print for Decades

I started in sales in the prehistoric era: a time before AI, internet, cell phones, fax machines, caller ID, and voicemail (pause for effect). Forty-three years have passed. There have been countless evolutions and revolutions. The industry has been declared dead multiple times, and yet here we are.

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