Leather and Lace: The Challenges of Tough and Delicate Media

Working with substrates outside of the normal range of materials can be difficult. Thick and tough substrates, as well as delicate ones, are some of the most challenging. When you think of printing, your mind may go straight toward the most common media, like paper, vinyl, and films. However, wide-format printers often tackle a wider…

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The Hotel and Hospitality Graphics Opportunity

When you consider the graphics you encounter daily, there are many you never give a second — or third — thought to. Hotels are probably at the top of that list. Think about it: when was the last time you stopped and thought about what it took to create the spaces you move through as…

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6 Printing Industry Sales Tips to Create an Experience

The email read, “Thank you for your proposal and presentation to become the print vendor of choice at Whatsamatta U. We were impressed with your equipment list and capabilities. The samples you showed displayed some excellent quality. There is no doubt you do great work for your clients.…

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