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  • November 6, 2025 Summer Gould
    The Direct Mail Thanksgiving Feast: 5 Courses of Response-Boosting Tactics
    Let’s set the table for success. Here’s your five-course feast of pro...
    Featured News Homepage News 
  • November 6, 2025 Tara Lerman
    Gildan Activewear Announces Q3 Sales, Reports 2.2% YoY Growth Ahead of Hanes Acquisition
    The Counselor Top 40 supplier has also released new full-year guidance.
    Featured News Homepage News 
  • November 6, 2025 Tara Lerman
    Supreme Court Concludes Hearing on Trump’s Tariffs
    The justices asked questions of both sides, but many expressed skepticism of...
    Featured News Homepage News 
  • November 6, 2025 Convergence Corner
    Convergence Corner: Harnessing Creativity & Finding Repeat Customers With Jeff Grippando
    The president of GBS BrandConnect traces his career from his beginnings in...
    Featured News Homepage News 
  • November 5, 2025 Theresa Hegel
    The New Look of Comfort
    Loungewear has transformed from stay-at-home clothing to versatile, stylish pieces – in...
    Apparel Featured News Homepage News 
The Direct Mail Thanksgiving Feast: 5 Courses of Response-Boosting Tactics

The Direct Mail Thanksgiving Feast: 5...

November 6, 2025
Gildan Activewear Announces Q3 Sales, Reports 2.2% YoY Growth Ahead of Hanes Acquisition

Gildan Activewear Announces Q3 Sales, Reports...

November 6, 2025
Supreme Court Concludes Hearing on Trump’s Tariffs

Supreme Court Concludes Hearing on Trump’s...

November 6, 2025
Convergence Corner: Harnessing Creativity & Finding Repeat Customers With Jeff Grippando

Convergence Corner: Harnessing Creativity & Finding...

November 6, 2025

Artificial Intelligence: Poised to Impact Package Printers

While advancements in digital printing and automation have moved the packaging industry in the right direction, artificial intelligence (AI) is emerging as the next key driver of efficient label and packaging production.

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Edwards Garment: Three Brands. One Company.

Selling clients apparel and uniforms just got even easier. From one-off promotional spot buys to complex multi-year uniform programs, we’ll explain how to pick your perfect apparel supplier for every client need.

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How to Sell to the Younger Buyer

Gang, don’t sell to the younger crowd. Earn their trust and they will buy from you.

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Penn State Trademark Lawsuit Against Merch Maker Headed to Trial

The case could impact future legal fights involving claims of trademark infringement.

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8 Strategies for Increasing Client Retention

Leading pros provide insight for increasing client retention to help bolster distributors’ top and bottom lines.

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Beyond the Brown Bag: Lessons From the Failed Wendy’s ‘SpongeBob’ Campaign & ‘Dopamine Design’

The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.

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Practice Makes Profits

October 21, 2024October 21, 2024 Greg Muzzillo

Each of us had a past moment in this business that we did not know what to say. We just got out in the field or on the phone, and did our best at what we were told to say.

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Homepage News, Managementgreg muzzillo, million dollar mindset, Proforma, Sales strategy

BDA Partners With the National Women’s Soccer League

The Counselor Top 40 distributor inked a licensing agreement that will have the firm managing promotional goods, including match day giveaways and gifting, for the NWSL.

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The October 2024 Print & Promo Marketing Digital Edition Is Live

In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.

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The Triumphant Return of Physical Catalogs

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving this storied marketing medium is more than just a nostalgia play.

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