By now you have heard the fact that overall industry firms grew at 1 percent, while industry online firms grew at 33 percent. According to PPAI research, “The proportion of online sales compared to total sales in the industry increased by 4 percentage points from 13.6 percent in 2013 to 17.9 percent in 2014.” Wait, you have valuable relationships and great service, yet overall online firms are growing faster than traditional firms? Why is that?
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Chicago-based InnerWorkings Inc. has become the exclusive North American marketing execution partner of AstraZeneca, a biopharmaceutical company operating in more than 100 countries.
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CleggPromo Inc., Gardena, Calif., promoted one of its sales reps to national sales director.
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Children’s toys require third-party testing by federal law to ensure safety, but a new rule may eliminate testing for toys made from unfinished and untreated trunk wood.
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Philadelphia-based ImprintsUSA now offers iPhone 6 and 6+ cases with vibrant sublimated images.
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DC Comics filed a trademark lawsuit against clothing manufacturer Mad Engine, claiming the company used the Superman shield on a T-shirt without proper licensing.
Notably, the T-shirt produced by Mad Engine without license is not an exact match of the registered Superman logo. The logo on the T-shirt features a similar shape and design of the Superman shield, as well as the red and yellow color scheme on a blue backing, but instead of the “S” inside the shield, it reads “dad.”
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Costa Mesa, California-based Technologo has announced new virtual sample solutions packages and pricing, designed to make its solutions accessible to businesses of any size.
For suppliers, there are two new packages: vSample and vSample Max.
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The Vernon Company, Newton, Iowa, recently announced that it has hired two new managers for its Vernon Graphics division, a large-format screen printer specializing in fleet and vehicle graphics.
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Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a cash or accrual basis for tax purposes?
That is a question to be answered by your CPA. As is the case with all tax laws, the answer is not cut and dry, or simple. It is contingent on many factors, such as how your business is structured, the amount of gross annual sales, and whether or not you inventory items.
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In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.
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