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  • January 8, 2026 Brendan Menapace
    Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
    Team USA will look their best in Milan with vintage-inspired pieces, signaling...
    Apparel Featured News Homepage News Jackets and Outerwear 
  • January 8, 2026 Summer Gould
    2026 Direct Mail Design Strategy
    Strong direct mail design isn’t about decoration. It’s about clarity, intent and...
    Direct Mail Featured News Homepage News 
  • January 8, 2026 Brendan Menapace
    Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials
    The Counselor Top 40 supplier is starting the year by growing its...
    Featured News Homepage News 
  • January 8, 2026 Sara Lavenduski
    ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
    Marketing is more than a single slogan these days; it’s different but...
    Featured News Homepage News 
  • January 7, 2026 Will Prettyman
    Why Cold Storage Labels Fail & How To Fix It
    Cold storage labels offer something most resale products don't: recurring revenue from...
    Featured News Homepage News 
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Apparel Lessons From Ralph Lauren &...

January 8, 2026
2026 Direct Mail Design Strategy

2026 Direct Mail Design Strategy

January 8, 2026
Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials

Bag Makers Expands Product Line With...

January 8, 2026
ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

ASI Orlando 2026: Marketing Strategy as...

January 8, 2026

Artificial Intelligence: Poised to Impact Package Printers

While advancements in digital printing and automation have moved the packaging industry in the right direction, artificial intelligence (AI) is emerging as the next key driver of efficient label and packaging production.

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Edwards Garment: Three Brands. One Company.

Selling clients apparel and uniforms just got even easier. From one-off promotional spot buys to complex multi-year uniform programs, we’ll explain how to pick your perfect apparel supplier for every client need.

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How to Sell to the Younger Buyer

Gang, don’t sell to the younger crowd. Earn their trust and they will buy from you.

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Penn State Trademark Lawsuit Against Merch Maker Headed to Trial

The case could impact future legal fights involving claims of trademark infringement.

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8 Strategies for Increasing Client Retention

Leading pros provide insight for increasing client retention to help bolster distributors’ top and bottom lines.

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Beyond the Brown Bag: Lessons From the Failed Wendy’s ‘SpongeBob’ Campaign & ‘Dopamine Design’

The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.

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Practice Makes Profits

October 21, 2024October 21, 2024 Greg Muzzillo

Each of us had a past moment in this business that we did not know what to say. We just got out in the field or on the phone, and did our best at what we were told to say.

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Homepage News, Managementgreg muzzillo, million dollar mindset, Proforma, Sales strategy

BDA Partners With the National Women’s Soccer League

The Counselor Top 40 distributor inked a licensing agreement that will have the firm managing promotional goods, including match day giveaways and gifting, for the NWSL.

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The October 2024 Print & Promo Marketing Digital Edition Is Live

In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.

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The Triumphant Return of Physical Catalogs

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving this storied marketing medium is more than just a nostalgia play.

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