Proforma Media & Print Solutions, New Braunfels, Texas, recently announced it has acquired Advertising Concepts, a San Antonio-based promotional products distributor. Terms of the deal were not announced.
Read MoreNeed-Fulfillment? Or Need-Creation?
What business are you in? When products are a part of your offerings, there are two ways to go to market. You can source the request from your customer and be in the need-fulfillment business; or you can create solutions, generate ideas, develop visions and plans and create the need.
Read MoreStyles Seen at the 2014 PPAI Expo
Suiting- and performance-inspired apparel for your spring and fall programs.
Read MoreShock Therapy for Social Media
One area that we can always improve on is the circus known as social media. I suggest you take a hard look at who you are on Facebook and LinkedIn and give your profiles some shock therapy.
Read MoreBIC Graphic Launches BIC Super Clip Pen
BIC Graphic, Clearwater, Fla., recently announced the launch of the BIC Super Clip. The new twist-action retractable pen features an extra large clip, perfect for britePix—BIC’s proprietary, photographic-quality imprint technology that brings brand messages to life.
Read MoreCharles River Apparel Announces 2013 Holiday Season Donation Totals
Charles River Apparel, the supplier based in Sharon, Mass., announced the results of its third annual ‘Tis the Season for Giving charitable campaign, donating a total of 3,000 garments to the homeless during the 2013 holiday season.
Read MoreExhibits Open Today at the 2014 PPAI Expo
The trade show doors opened this morning at the 2014 PPAI Expo in Las Vegas. Promo Marketing is in attendance to bring you on-the-floor coverage throughout the show.
Read MoreMore on PPAI’s New Product Safety Requirement for Trade Show Exhibitors, Advertisers
On Jan. 13, 2014, Promotional Products Association International (PPAI) announced a new requirement for any company exhibiting at its trade shows or otherwise promoting itself through the organization. Now, in order to promote itself through PPAI’s channels, a business will have to designate one employee as a “product safety ambassador.” This employee will will have to complete a minimum of four hours of product safety education every two years in order for the business to use PPAI’s services to market itself. The initiative has been named the Product Safety Awareness Program.
Read MoreQ&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014
On Jan. 13, top 50 promotional products supplier Prime Line announced that it had acquired industry direct sourcing companies R.O.I. by Source Abroad and Get It Global in separate transactions. In an interview with Promo Marketing, Jeff Lederer, president of the Bridgeport, Connecticut-based Prime Line discussed how the acquisitions came about and what it means for the company. Below, read Lederer’s thoughts on overseas sourcing, what it means for the company and for distributors, and what to expect in 2014.
Read MoreBullet Launches More than 90 Products for the New Year
Bullet, a subsidiary of Polyconcept North America, recently announced the launch of 96 new items to help boost distributor sales for the New Year. From bags to technology, Bullet has the products its distributors need at the low prices they have come to expect.
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