And I mean that in the most loving way possible. Can you describe what you do without using the word “products?” Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of “stuff” you can sell, how about you start talking about what solutions you can offer? Here are six of them:
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The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
Read MoreFields Manufacturing, the supplier based in St. Cloud, Minn., today announced that it has acquired the assets of Better Life Line of Hartford, Conn. Better Life Line is a leading supplier of information guides, charts and coloring books servicing the health, wellness, safety and financial market segments. Fields Manufacturing has moved Better Life Line’s operations to its St. Cloud facility.
Read MoreJoining a celebration focused on giving during the holidays, Branders.com has launched a new program called the “Give a Way” campaign as part of #GivingTuesday.
The “Give a Way” campaign will provide logoed merchandise to national and regional nonprofit organizations over the next six months to help them brand their cause. The organizations being supported will align with Branders.com focus on meeting health care needs and improving K-12 education.
Read MoreFersten Worldwide, the Champlain, New York-based apparel supplier and exclusive licensee of FILA Golf, recently announced the promotion of Jonathan Epstein to director of sales. Epstein will be responsible for all internal and external sales staff for Fersten Worldwide/FILA across North America.
Read MoreTrimark Powered by Leed’s announced its national expansion across the United States. The apparel supplier combines the world-class service and decoration capabilities of Leed’s with the retail-inspired, award-winning styles of Trimark to offer distributors a truly unique solution in the promotional apparel marketplace. The expansion has been 17 months in the making as Trimark Powered by Leed’s originally launched as a pilot program in July of 2012.
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Staples Inc. announced that Tom Conophy has been appointed executive vice president, chief information officer, overseeing all aspects of Staples’ global IT organization. He will report directly to Ron Sargent, Staples’ chairman and chief executive officer, and will serve on the Staples Executive Committee.
Read MoreHTT Apparel announced that its new FSP apparel line was featured on the Today Show.
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Promo Marketing today announced the appointment of Nichole Stella as group president/publishing director, Kyle Richardson as editor-in-chief and Meghan DeFrancesco as vice president/publisher.
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It’s that time of year again, you’ve got to buy a gadget for your favorite geek or risk not getting support for another year. This year, we’ve got lots of great gifts for geeks to consider. There are far more than I could cover so I’m only sharing what I’m either using or wishing I was using and why. Please help everyone by carrying on the conversation in the comments and adding the gadget you crave or favor the most.
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