According to IMG Worldwide, a marketing, licensing and media rights firm, college sports has the largest fan base of all sports, with 190 million fans. College campuses use promotional products to support their athletic and academic branding strategies, recruit individuals and incite action from constituencies, among other goals
Read MoreTime for a Checkup?
2014 is bringing a lot of changes to the health care market. Not only are insurance providers competing at the consumer level now, but employers, state and federal agencies have to educate people on the options available to them. If that doesn’t scream “marketing opportunity,” we don’t know what does.
Read MoreTake It from the Top
Selling apparel is completely different than selling hard goods. To answer some of your questions about selling wearables, Promo Marketing reached out to some of the industry’s leading apparel suppliers. Here’s what they had to say.
Read MoreLet’s Go to the Mall
What happens when your client wants a T-shirt to outshine its competition or win over a new consumer market? How do you tweak your T-shirt promotions so you are not recycling outdated ideas?
Read More5 Ways to Complete an Outfit and Get Brands Noticed
When it comes to corporate fashion, accessories give brands another touch point—one that complements garments in a traditional apparel program. For distributors, accessories offer an additional revenue stream that may have been overlooked.
Read MoreA Trip to Remember
From luggage tags and plastic key cards to spa gifts and edible treats, the options for travel promotions are endless. For those feeling overwhelmed, we asked a few suppliers to break down their favorite travel products.
Read MoreCarried Away
Whether it’s unprecedented bag bans or increased consumer demand for fashion and function, the bag market is changing fast. Here’s what you need to know to keep up.
Read MoreFast, New and Fancy
Drinkware—it’s one of the fundamental components of the promotional industry. Here are three tips on selling it, no matter how rushed, picky or particular your buyer may be.
Read MoreBest Dressed in 2014
Clothing: it’s one of of the most apparent ways we express our personalities. When it comes to corporate apparel, there are more options than ever before. How do you navigate the seemingly endless garments on the market today and make sure your clients are best dressed in 2014?
Read MoreMy Best Promotion
Customization is a fundamental part of the promotional industry, but Kevin Peska, senior sales manager, western region for Newton Manufacturing Company, Newton, Iowa, shared a story about a promotion where a job’s customization requirements were taken past the point of what’s normally expected.
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