Prime Line’s interactive webinar series continues with “The Leading Edge Of Tech” on Friday, September 27 from 2:00-2:30 EST. Hosted by Jeff Lederer, president of Prime Line, the webinar will look at what’s trending now in the industry’s fastest-growing product category—tech accessories.
Read MoreEnnis Inc. Reports Results for Quarter Ended August 31
Ennis Inc., Midlothian, Texas, recently reported financial results for the three and six months ended August 31, 2013. Highlights for the quarter include:
Consolidated gross profit margin increased 260 basis points for the quarter and 440 basis points for the period
Read MoreRevo Lip Balm Ball Now Available from Leashables by OraLabs
Leashables by OraLabs recently introduced a new Lip Balm creation, the Revo Lip Balm Ball. The Revo Lip Balm is currently available in eight eye catching flavor/color combinations, with five imprint colors to choose from for customization. Like all Leashables lip balms, the Revo Lip Ball is made in the USA at the OraLabs facility, ensuring the highest quality and product integrity.
Read MoreMohawk Restructures for Growth
Mohawk has announced an organizational restructuring, creating two new distinct business units: Mohawk Fine Paper and Mohawk Digital. This move will support the growth in Mohawk’s emerging digital business while securing the future of its core fine paper business.
Read MorePoints of Light Hires Multiline Rep Group West Coast Branded Solutions
Points of Light, Fairfield, N.J., announced the immediate appointment of West Coast Branded Solutions in California to represent the company in the Western states, including California, Oregon, Washington, Arizona, Utah, Nevada, Arkansas and Hawaii.
Read MoreS&S Creations Inc. Celebrates 40 Years in Business
S&S Creations, Culver City, Calif., announced that the company is celebrating its 40th anniversary in 2013 with a series of open houses and events.
Read MoreDelta Apparel Appoints Rod McGeachy as President of Soffe
Delta Apparel Inc. recently announced that Rod McGeachy will be joining Delta Apparel as president of the company’s Soffe division, effective September 17, 2013.
Read MoreGildan Activewear Included in Dow Jones Sustainability World Index
Gildan Activewear Inc. recently announced that the company is one of only two North American companies to be included in the Dow Jones Sustainability World Index in the Textiles, Apparel and Luxury Goods sector, with effect from September 23, 2013.
Read MoreBobbleheads: A Story of Promotional Products Delivering Measurable ROI
Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
Read MoreNo Single Raindrop Believes it is to Blame for the Flood
Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.
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