Should you ever give up on follow-up? That depends on how valuable the prospect is to you. I can tell you from actual experience that it may take months to get an order or get in to see a prospect that has the ability to give you large and repeat orders, but the payoff can be enormous.
Read MorePPAI has released its annual sales volume study for 2012, reporting U.S. promotional products industry revenues of $18.5 billion, up from $17.7 billion in 2011, an increase of 4.38 percent. Last year saw increases in revenue for both large and small distributor companies.
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Hub Pen Company announced the addition of Lisa Eosue as a customer service representative. In her position, Eosue, will act as a point of contact for new and existing customers from beginning to the final receipt of goods. As a customer service representative, her responsibilities include new order requests, quote inquiries, and product questions.
Read MoreMohawk announced the launch of Mohawk Live, a new mobile app powered by HP Aurasma augmented reality technology. The app, designed to generate interactive experiences with print, was developed for use on Android and Apple iOS mobile devices. It is available for free download in the App Store and Google Play.
Read MoreEnnis Inc. and Duffie Graphics, Danville, Va., have reached an agreement where Ennis has acquired all artwork and production files from Duffie Graphics, effective immediately. It is Ennis Inc.’s second asset acquistion this month.
Read MoreRymax Marketing Services recently launched SERVE (Sports & Entertainment Rewards for Venue Engagement), a new program designed to help the premium seating industry attract, renew and retain suite holders and season ticket holders. The company also was recognized as a Certified Engagement Solutions Provider (CESP) through the Enterprise Engagement Alliance (EEA).
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CounterPoint recently hired Ira Rubin as its newest product specialist for their sales team. “Ira has a strong work ethic and a multitude of sales experience,” said Laura Martinez, sales manager for CounterPoint. “I know he will be a great asset to our team and the customers he serves.”
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In one week, the Major League Baseball All-Star break will be upon us. Since we’re just beyond the mid-point of 2013, it’s time to think about your own All-Star break.
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This week we’re going to do an exercise that will define your Three-Word Promo Identity. It’s going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don’t see that happening…
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