Camsing Global recently announced the launch of StyleWrite, a new line of writing instruments for the promotional products industry. The new line will include a complete range of designs, from entry level two-piece sticks to plunger-action, twist and roller ball pens, all with a variety of finishes—including plastic, aluminum and brass.
Read MoreScott Somerville Promoted to General Manager of Hanes Branded Printwear
HanesBrands recently announced that Scott Somerville has been promoted to general manager of the branded printwear division. Somerville most recently held the position of vice president of sales for branded printwear. He has worked at HanesBrands for more than 21 years with roles that included team leader for HanesBrands’ Kmart, Target and Walmart businesses driving key sales and marketing initiatives. In his new role, Somerville will lead the Branded Printwear sales, marketing, product and customer-service teams.
Read MoreWhat’s Your Strategy?
In life, as well as in business, we all need to be proactive and have strategies to handle difficult or unexpected situations, which if you’re in business, are certain to happen.
Read MoreSterling Cut Glass Adds New Marketing Manager
Sterling Cut Glass, the crystal awards, gifts and drinkware supplier based in Erlanger, Ky., on December 5 announced that the company has hired Lindsay Weisker as marketing manager. She will direct the company’s overall marketing, strategic planning programs and corporate communications.
Read MoreSanMar Hires Kirit Wadhwana as Global Quality Assurance Manager
SanMar Corporation, the Seattle-based supplier of apparel and accessories, today announced that the company has hired Kirit Wadhwana as global quality assurance manager. In this newly created position, Wadhwana will ensure all SanMar products are manufactured to the company’s design and aesthetic standards.
Read MoreCastelli North America Names Fran Ford, Jr. President
Castelli North America, the promotional planners, journals and notebooks supplier based in Sparks, Nev., on December 4 announced that Fran Ford, Jr. has been named president of the company, effective immediately. Ford previously worked at Castelli from 1993 to 2002 and has served in the promotional products industry for more than 12 years, most recently as vice president of J. Charles from 2009 to 2012.
Read MoreCPSC Announces New General Counsel
U.S. Consumer Product Safety Commission (CPSC) chairman Inez Tenebaum on December 3 announced the hiring of Stephanie Tsacoumis as the new general counsel for CPSC. Tsacoumis will begin her tenure with the agency on December 10, 2012.
Read MoreThe Real Toy Story: A Look Inside a Chinese Factory
A look at “The Real Toy Story,” photographer Michael Wolf’s installation depicting life in a Chinese toy manufacturing plant.
Read MoreWhy is That the Why?
Why knowing the answer to this question will be the most important of your career.
Read MoreEmpowering Brand Loyalty
Whether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.
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