A good signage campaign tells a brand’s story. Some companies are taking that message to heart down to the literal ink it prints with. Coors Light and Dole just debuted environmentally-conscious signage campaigns with equally green inks.
Read MoreThe Power of Utility: The Most Effective and Valuable Promo Products are the Most Useful
With so many promo product options to choose from, you want to maximize your financial investment by selecting a product that would be valued, used daily and effectively supports your critical brand building. The first step is to consider what matters most to the end-users. What compels them to hold on to your promo product…
Read MorePeloton Loses Lawsuit Against Lululemon to Prove It Didn’t Steal Designs
Peloton lost its lawsuit seeking a court declaration that it did not infringe on Lululemon’s intellectual property. After counter-suing Lululemon, a court dismissed Peloton’s claim that it did not infringe on Lululemon’s intellectual property.
Read MoreMillion Dollar Mindset: Drop the Rope
We all engage in mental tug of war. On the left side of the rope is our past, our resentments, our bad habits, our failures and our fears. On the right side of the rope is our future, our hopes, our dreams and our confidence in achieving an amazing life. The forces on the left…
Read MoreMaking it Happen: Turning a Hobby into a Thriving Business
Cindy Rumpf Novack founded CandlesAndSupplies.com. What started as a fun hobby with her daughters has now grown into a warehouse with more than 50,000 square feet of supplies and $8 million in sales. Novack sells much more than just candles and soaps, she delivers an experience for the customer and is empowering people to pursue…
Read MorePromoStandards 2022 Tech Summit Postponed Due to Hurricane Ian, Will Take Place in Early 2023
PromoStandards announced its decision to postpone its inaugural Technology Summit in Tampa, FL, due to Hurricane Ian. The Tampa Marriott Water Street hotel has been evacuated and cannot guarantee it will accept guests in time for the event. For the sake of PromoStandards members, vendors and the Tampa Bay community, the event previously scheduled for…
Read MoreRose Gold: The ‘Trend’ That Is Here to Stay
Rose Gold in Promo Millennial pink, pink gold or rose quartz—rose gold has many names and has saturated the promotional marketing industry for nearly a decade. It, along with metallic hues, are in high demand. Whether you are pursuing a trendy pen, a travel mug or a notebook as your promo item, the goal is…
Read MoreDoes Your Software Really Integrate with QuickBooks?
Ask the Accountant… Question: I am considering a software that says it integrates with QB. Is that all I need to know? Answer: Every product that says it integrates with QuickBooks has its own definition of “integrate.” In each case, the integration depends on what data is mapped into QB, which is defined by the…
Read MoreWilliams-Sonoma Inc. Expands Branded Merchandise, Corporate Gifting Capabilities
Williams-Sonoma Inc. announced that it’s expanding its presence in the business-to-business and branded merchandise arena, offering more corporate gifting and custom merchandise options. Customers will be able to shop from brands under the Williams-Sonoma Inc. umbrella, like Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Rejuvenation, and Mark…
Read MoreSupplyLogic WebbMason Acquired by Gallant Capital Partners
Just three months after SupplyLogic and WebbMason Marketing announced that they would merge the two companies, the combined company (SLWM) announced today that it has been acquired by Gallant Capital Partners, a Los Angeles-based investment firm. “SLWM represents an opportunity to invest in a rapidly growing marketing services provider and partner with an outstanding team,”…
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