AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promo industry.
Read MorePromo Insiders: 5 Big Takeaways From the ASI Power Summit
It Goes Really Fast!
Reflecting on 49 years in the printing industry, Bill Gillespie shares one hope for today’s print professionals.
Read MoreColor Management for Wide-Format Printing
For the wide-format and signage segment of the print industry, color management has come a long way. When the technology was brand new and the quality was … questionable at times.
Read MoreBeloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season
If you’ve ever wanted to dress up as a Chipotle fork or bucket of Auntie Anne’s pretzel nuggets, this is your Halloween to shine.
Read MoreFar From Cookie-Cutter: Lasting Brand Opportunities with Food Promos
Corporate and consumer food gift sales reached $33 billion in 2021, according to Edible Arrangements. The tally is expected to keep growing as companies increasingly use food gifts to maintain relationships with clients, employees and partners.
Read MoreLegal Battle Over New Independent Contractor Rule Intensifies
Enacted this year, the regulations have drawn criticism and praise from promo professionals and face a handful of court challenges, including a fresh appeal in one case.
Read More5 Direct Mail Marketing Predictions for 2025
Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age.
Read MoreSherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration
The paint brand selected nine colors to make a design lookbook. Print and promo pros can use the palette to help craft colorful solutions for clients.
Read MoreAre You Using QuickBooks’ ‘Ask My Accountant’ Feature?
QB has a very useful feature for organizing questions called Ask My Accountant.
Read MoreInnovating the Printing & Promo Industry: A New Era of Collaboration
On this episode of the Impressions Xchange podcast, Apparelist’s Content Director Cassie Green speaks with Dave Leskusky, president of PRINTING United Alliance, and Tim Andrews, president and CEO of ASI, recorded live at this year’s PRINTING United Expo.
Read More