S&S Activewear Expands Category-Specific Catalog Program

S&S Activewear, Bolingbrook, Il., has expanded its category-specific catalog program to include brand-specific catalogs focusing on several of its 2007 offerings. Available catalogs include: ·School & Team Collection—showcasing the latest styles, innovative fabrics and vibrant colors, in everything from spiritwear to team gear ·Golf Collection—items for both men and women from the best-known names in corporate golf apparel ·Boardroom & Gleice—fashionable styles featuring technical performance fabrics and the latest trends ·FeatherLite by Sierra Pacific—quality sport shirts and wovens in a wide range of colors and sizes ·French Toast—America’s most trusted and best-selling brand of school uniforms Each four-color category and brand-specific catalog ranges from

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SnugZ USA V.P. on Mission to Change World

When was the last time you heard of a movie spinning off into a real-life event? Usually, it’s the other way around. For one man, though, the message in the 2000 flick, “Pay it Forward” was too important to be confined only to the silver screen. He set out to make it a global reality. In the movie, a young boy, troubled by his mother’s alcoholism and fears of his abusive but absent father, attempts to make the world a better place after his teacher gives him that chance. The boy’s social studies assignment led to social changes that spread from city-to-city. After seeing

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He walked into the office carrying a sleek black briefcase and handed out cards from a business card holder. No one was certain, but they suspected the leather from the case matched that of the card holder. He repressed a chuckle as he watched their eyes darting from the larger to the smaller item. One thing was certain: Both the case and the holder had his initials in clean, bold black letters which stood out against the polished silver plates. No one was going to forget his name today. He knew that the meeting would not be brief. They escorted him into a conference

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“So easy, a caveman can do it.” Yes, that’s the tag line many can’t help but chuckle at every time the commercial airs. And, yes, it’s for a major insurance company. One that, it seems, has cornered the market on good ad campaigns. But that slogan could also be applied to selling promotional products to insurance companies. Not to minimize the effort it takes to secure clients, but with the vast amount of insurance plans available—from fire and flood to automobile and life—many products are sure to suit clients’ needs. To help the brainstorming process, check out the following products.

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ABC’s, “Dancing with the Stars” is a television phenomenon attracting viewers by the millions. Now, a growing number of pet owners are signing up to dance with their dogs. The World Canine Freestyle Organization (WCFO), Hershey, Pa., puts on Canine Freestyle dance competitions, which are active in 14 countries. This is evidence of how crazy many people are about their pets. In a way, loyal four-legged friends have become like children. People find hotels for them, arrange play dates for them, discuss their dental problems, socialize them at doggy day cares and, now, dance with them. With this kind of love, there’s no doubt

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WITH WARMEST REGARDS

FOR A PRODUCT that “provides warmth without weight; is soft to the touch; will not shrink, ravel or run; is water-resistant; has moisture-wicking properties and is easy to work with,” according to the fleecelady.com Web site, it is the opinion of this writer that fleece deserves a place in the hallowed exhibition halls of the Smithsonian, or at least a tributary wax figure in New York’s famed Madame Tussauds museum. Granted, it’s hard to think of anything having to do with warmth, much less hot wax, given the current temperatures outside. However, as sure as dawn turns into dusk, so do hot days turn into

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Retraction: In the June 2007 issue of Promotional Marketing, the article “Bagged Goods”, pg. 30-31, incorrectly reported that supplier Indigo, Mt. Prospect, Ill., manufactures the popular retail brand, Tumi. Rather, Indigo supplies the brand of high-end luggage to the trade. Tumi manufactures its own products.

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2007 Supplier Excellence Awards

OYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more than

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