Promotions East 2007 is expected to host a record number of exhibitors this June, with more than 620 companies already having contracted to exhibit at the show, scheduled for June 4-6, at the Atlantic City Convention Center in New Jersey. This number is well ahead of exhibitor contracts at this time last year. “We fully expect Promotions East 2007 to be bigger and better than ever,” said Mike Schenker, national accounts manager and sales administrator for Hilton Apparel Group and president of SAAGNY, the show’s producer. “This show is the premier networking venue for distributors and suppliers in this region, as well as an
Read MoreDUNBROOKE’S PIERCE OPENS CONSULTING BUSINESS
Bob Pierce, former co-owner of Dunbrooke Apparel, Independence, Mo., has launched a new consulting firm, Pierce Marketing & Communications, based in Lee’s Summit, Mo., which will specialize in public relations, advertising and marketing. “Industry members are clamoring to maximize their marketing efforts,” said Pierce. “After twenty-seven years of success as both a supplier and a distributor, I’m eager to assist others to reach their business goals.” Along with partners Dave Hausen and Jay Jones, Pierce recently sold the Dunbrooke operation. Prior to his 14-year term at Dunbrooke, Pierce had extensive distributor experience at Osterman API, once among the top distributor sales companies in the
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Whether it’s new age philosophy or simply a better understanding of how the mind and body work, after years of trial and error, people have come to know balance is needed in order to thrive. Balance between work and play, friends and family, life and love are all vital for a rewarding lifestyle. With this realization comes guilt-free indulgences in luxurious experiences that pamper the spirits. It also comes with a new opportunity for distributors: the chance to remind clients that offering employees such indulgences through personal wellness items, they will forever be within the good graces of their peers. Here are a few
Read MoreEDWARDS GARMENT’S SCHULTZ PROMOTED TO CEO
Edwards Garment Company, Kalamazoo, Mi., recently announced the promotion of Gary Schultz to president and CEO. Schultz joined the company in 2001 and has been instrumental in the expansion of its hospitality, housekeeping and chef apparel lines. He steps into the role previously held by Fred Reeves, who is partially retiring, but will remain Chairman of the company’s Board of Directors. Prior to joining Edwards Garment, Schultz held a variety of positions in sales, marketing and business development for various companies in the office furniture, consumer package goods and telecommunications industries. He holds a BA and MBA from Michigan State University. For more information,
Read More0407_Summer_Intro
he solstice is upon the earth. From Seattle to Portland, Maine, clothes are falling by the wayside. Droves of office workers spend lunch breaks basking on concrete steps absorbing precious warm rays like desert lizards. On one day, as yet to be determined, summer in the northern hemisphere will begin when, almost as if they received an invisible memo from mother nature, women across the country all choose to wear skirts. Soon car floor mats will fill with sand as weekend trips to the beach become the norm. The cities will swelter and residents will hide indoors, chilled by personal refrigeration devices. With
Read MoreTSC APPAREL ANNOUNCES “GRAB A GRAND” WINNER
TSC Apparel, Cincinnati, and Gildan Activewear, Montreal, recently ran a two-month promotion geared to TSC’s customers. The promotion placed one entry into a drawing for every $250 of Gildan fleece purchased, with a maximum of five entries per customer. The winner of the drawing, Custom Logos of San Diego, was given the opportunity to choose from three vacation getaways: a tour of Italy, an Aspen ski trip or a Caribbean cruise. Custom Logos’ co-owners Jeff Golumbuk and Alan Mittleman were presented with the award. More than 700 TSC customers were entered into the drawing, with more than 2,000 entries total. For more information,
Read More0407_Pharm_Intro
As more and more baby boomers reach retirement, it has become evident that the opportunities for pharmaceutical promotions are skyrocketing. Top that off with continued awareness regarding the need to address common mental and physical afflictions, and the sky is the limit for clients wishing to promote their remedies. Distributors should know pharmaceutical products can provide a sustainable source of business for years to come. For those who haven’t yet tapped into this lucrative market, and for those seeking more ideas, take a look at what suppliers are brewing in their laboratories.
Read MorePROMOTIONAL MARKETING’S STOVER RECEIVES MAS
Anthony Stover, senior distributor account manager for Promotional Marketing Publishing Group, Philadelphia, passed the certification examination administered by PPAI to receive the Master Advertising Specialist (MAS) industry certification. According to PPAI literature, “MAS/CAS certification is the only recognized credential in the promotional products industry and signifies that an individual has reached and continues to meet a higher standard of professionalism, knowledge and experience within the industry.” “I am proud of this accomplishment and honored to be recognized,” noted Stover. “The MAS certification enhances my ability to partner with distributors and assist them in meeting their sales and marketing objectives.” Stover has been in the
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They are a staple in the promotional industry and are required by the millions of people who, day-in and day-out, report to the office, engage in the daily grind and deliver the goods. They are office and desk products and will always serve as an ongoing source for logo exposure and distributor profit. To prevent clients from becoming bored, the items are evolving in style, function and presentation. Read about quality desktop products built to endure constant use and designed to spice up every cubicle, partitioned sectional and corner office.
Read MoreHPC GLOBAL ANNOUNCES DEAL WITH SUB ZERO COOLERS
HPC Global, Hanover, Pa., recently launched Sub Zero Coolers—an exclusive, branded line of flexible coolers. “Our factory, a custom manufacturer of coolers, back packs and duffle bags, was working with many leading athletic brands at retail, but needed help marketing to the promotional channel,” said Ken Cecco, national sales manager. “They had a great name and reputation and we wanted to explore some new product categories.” HPC Global has seen early success of the line with inquiries coming from major corporate organizations. “The Sub Zero coolers are hitting a mark on pricing and quality—quite evident, when speaking to recognized, branded companies,” noted
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