Anvil Knitwear, New York, recently announced the launch of its new line of 100 percent organic cotton T-shirts, AnvilOrganic. The T-shirts are available in 10 colors, in sizes XS to 4XL, and initially will be distributed through Alpha Shirt, Trevose, Pa. “We monitor our markets closely and we determined that organic apparel is no longer a fad, it’s a trend, and there is sufficient long-term demand to justify taking it mainstream at prices that are attractive to the overall market,” said Anvil CEO, Anthony Corsano. He continued: “The time is right to bring an affordable organic tee to the market. Corporations
Read MoreSanMar Launches School, Team Catalog
SanMar, Seattle, a leading supplier of wholesale apparel, is launching a new School and Team catalog for the upcoming selling season. “It’s a fairly well-publicized fact that schools and teams are the top buying segments in the imprinted apparel industry,” said Lee Strom, senior marketing manager. “This new catalog targets these markets head-on with spirit wear, school uniforming and athletic outfitting.” The School and Team 2007/2008 Catalog is devoted to the needs of students, athletes, fans, clubs, teams and organizations. It features 250 apparel and accessory options on 120 pages. A color guide is also provided. The catalog includes 26 new products from Sport-Tek
Read MoreMediaTree Provides Incentives to Increase Sales in March
For the entire month of March, MediaTree, Parsippany, N.J., supplier of music download, ringtone and other stored value promotions, will award up to a $100 VISA Gift Card to distributors that deliver orders of $500 or more of its photo print cards. Distributors may also choose from any of MediaTree’s other stored value promotions through March 31 and receive a $50 VISA Gift Card for orders of $500 or more. “Our distributors are, indeed, the livelihood of our business,” said Rob Watson, director of strategic marketing. “Our VISA Gift Card incentive is an opportunity for MediaTree to reward our distributors for their continued support
Read MoreEnfusion Sales Kit Now Available from Ennis
Ennis, Midlothian, Texas, has announced that the Enfusion Sales Kit is now available. Enfusion, Ennis’ new integrated product offering, features a variety of integrated product samples including cards, labels, magnets and scratch-offs. The non-branded kit has more than 20 integrated samples separated into six vertical markets including healthcare, associations, financial, education, retail and hospitality. Additionally, each sample features a call-out box containing important information about the construction of the form and/or detailing the benefit created by the integrated component. According to Ennis, the integrated product market is a growing part of the print industry, providing an opportunity for distributors to expand their customer base and
Read MoreKolder Acquires NUMO Manufacturing
Kolder, Edinburg, Texas, recently announced its acquisition of Kaufman, Texas-based supplier NUMO Manufacturing. “This is a wonderful opportunity for us all, and I believe the combination of Kolder/NUMO will greatly benefit our promotional product distributors,” said Charlie Meyer, Kolder’s president and CEO. Kolder is a privately held company currently in its 25th year of business. The company primarily manufactures neoprene beverage insulators and soft-sided ice chests for both the ad specialty and retail markets. Founded in 1962 as the Numismatic Manufacturing Company, NUMO initially manufactured and resold a series of bank supply items including stamps, desk nameplates and coins. Since then, NUMO has expanded its
Read MoreStormtech Now Available from S&S Activewear
S&S Activewear, Bolingbrook, Ill., is the exclusive distributor of the Stormtech line of high-performance outerwear in the United States. S&S will carry an initial line of 24 styles, including lightweight microfiber jackets, raincoats, thermal parkas and fleece jackets for both men and women. Based in British Columbia, Canada, Stormtech has manufactured wearables for more than 30 years and is well-known in Canada, Europe, New Zealand and Australia. According to Margaret Crow, marketing director, the line has been widely accepted since it was introduced in January. “Customers have responded enthusiastically to the Stormtech line because it is so versatile and well-made,” said Crow. “The
Read MoreBroder Debuts Seasonal Catalog Program
Alpha Shirt and Broder Bros., Trevose, Pa., are launching a new seasonal catalog program, designed as a support tool for their customers to keep their clients interested in key products throughout the year. The first seasonal catalogs will be published in the spring just in time for the summer selling season. According to company personnel, the program “further positions the companies as complete marketing and selling resources that their customers can turn to for recommended products based on key sellers during the season.” The 68-page mini catalogs are ideal for mailings. Retail selling copy compliments the detailed photography to illustrate the use and
Read MoreVantage Celebrates 30th Anniversary, 300,000th Digitized Logo
To commemorate its 30th anniversary this year, Vantage Apparel, Avenel, N.J., transformed its booth at January’s PPAI Expo in Las Vegas into an art gallery showcasing 30 years of decorated apparel. In addition, a special on-site presentation took place to highlight the company’s 300,000th embroidery design. The milestone was reached in early January when CorpLogoWare submitted NASCAR artwork for a pending jacket order. Vantage digitizes an average of 10,000 logos per year, or more than 40 new logos per day. The company operates nearly 1,500 embroidery heads, producing more than 5 million embroidered garments annually in its facilities across
Read MoreAlternative Apparel Launches New Infant, Toddler Collection
Alternative Apparel, Atlanta, recently announced the introduction of Alternative Infant & Toddler, a collection of T-shirts for tiny fashionistas. Inspired by popular adult styles, the Alternative Infant & Toddler collection hit stores in February, and includes a onesie, a basic crew and a long sleeve thermal, with sizes ranging from 3-6 months, 6-12 months, 12-18 months, 2T, 3T and 4T. The new line features 15 styles in the company’s best-selling fabrics and washes, including basic solids, burnout, argyle, camo and printed thermals. Similar to the adult collection, Alternative Infant & Toddler will introduce new fabrics, washes and styles throughout the season. “We’re
Read MoreAnvil Introduces Line of 100% Organic Cotton T-shirts
New York-based apparel maker Anvil Knitwear recently announced the launch of its new line of 100 percent organic cotton T-shirts, AnvilOrganic. The T-shirts are available in 10 colors, in sizes XS to 4XL, and initially will be distributed through Alpha Shirt, Trevose, Pa. The first orders will be shipped in mid-March. “We monitor our markets closely and we determined that organic apparel is no longer a fad, it’s a trend, and there is sufficient long-term demand to justify taking it mainstream at prices that are attractive to the overall market,” said Anvil CEO, Anthony Corsano. “The time is right
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