Print & Promo Marketing

Logomark Designs a New Way of Doing Business

Logomark, Tustin, Calif., is the first to introduce a number of upscale Design Centers, offering personalized service to distributors on a whole new level. The plush centers are currently located in Chicago, New York, Atlanta, Orange County, Calif., and Dallas, the site of the newest center scheduled to open on Mon., Oct. 2. “The design centers evolved from the success of our booth at PPAI Las Vegas,” noted Damian Want, senior vice president. “When we asked our clients what they enjoyed most about our booth, they said it was the fact that we displayed all of our products in one place. We made it

Tips of the Trade: “Have Realistic Expectations”

It’s essential to have realistic expectations when you’re reaching out to new prospects. Otherwise, it’s really easy to get discouraged. You may wish people would say, “I’m so glad you called. I have a very creative project with a generous budget that would be perfect for you.” That rarely happens. What does happen, if you’ve targeted your market correctly, is that the people you call will be mildly interested in what you have to offer. That’s a good thing. That’s what you want. Here’s what I consider a positive response: “Yes, we work with companies like yours but we don’t have any

Colorado Timberline Offers New Service

Colorado Timberline, Denver, offers a new One-Stop-Shopping program with the capability to order blanks, as well as state-of-the-art technical embellishments of direct-on-garment, laser and embroidery. The company has also enhanced its Web site. According to Dan Greene, president, the company’s Web site offers online ordering of blank goods and its proprietary Online Decorator Tool gives customers the ability to upload art, manipulate templates and clipart or upload a team’s roster. “It’s not just a way to put an order in; customers get to be the designer and create their own shirts,” noted Greene. “For the first time, they don’t need to fight with

10/06_P&P Intro

Both men and women love their wallets, purses, satchels, handbags, pocketbooks—whatever the term may be. And just as equally, they enjoy purchasing the can’t-do-without items that go in them. From hand sanitizers and compact mirrors, to make-up kits and money holders, the pocket and purse market provides a wealth of products and profits for distributors. The market remains true to the popular adage: good things come in small packages. Here are some fun facts about the handbag to consider (www.henriettashandbags.com): •In 2004, an estimated $5 billion was spent for handbags in the United States. •The most famous handbag from Hermes was originally designed in

OGIO International Reorganizes Promotional Products Division

OGIO International, Bluffdale, Utah, recently announced the reorganization of its promotional products division. Nick Wright has been named director of the division, and will oversee the day-to-day duties of the newly appointed territory sales mangers, Brandon Bell and Casey Newell, as well as the marketing/logistic manager, Jared Allred. Bell will be responsible for the western territory and Newell will be responsible for the eastern territory. Several customer service representatives have also been added to the division: Jessica Rikli (north east), Marc Enslow (mid-west and south east) and Andrew Long (west). For more information, call (800) 922-1944

1006_TS_Intro

Think of it like a commercial: Half the battle is giving the customer what he or she wants, and the other half is looking good while doing it. Consequently, the trade show can present a tricky balance for many exhibitors. With only so much money to spend, is it more important to put a logo in a customer’s pocket or on a representative’s lapel? More than any other venue, the trade show is the opportunity to present oneself to a large number of potential customers in rapid succession. Unfortunately, every other booth is attempting to do the same, so what can be done to distinguish

Logomark, Tustin, Calif., is the first to introduce a number of upscale Design Centers that offer personalized service to distributors. The centers are currently located in Chicago, New York, Atlanta, Orange County, Calif., and Dallas, which opened on Oct. 2. “The design centers evolved from the success of our booth at PPAI Las Vegas,” noted Damian Want, senior vice president. “When we asked our clients what they enjoyed most about our booth, they said it was the fact that we displayed all of our products in one place. We made it tremendously easy for them to walk through and see what products best matched the

Crystal D, St. Paul, Minn., has added five new personnel to its staff. Adam Oliver has been hired as Webmaster. Oliver brings a wealth of experience and knowledge to the company with 10 years of experience in enterprise software development, Web application design, Web site re-design and optimization. “The opportunity to help chart the online future for an entire segment of an industry is a dream come true,” said Oliver. “The future of the industry lies online, and I’m determined to keep Crystal D on the cutting edge.” Heidi College-Bohn is the company’s newest marketing assistant. Bohn has an education in ad design and three years of

Ramstar Mills Under New Ownership

Ramstar Mills, Sardis, Ga., has been purchased by Ruth and Bob Wielenga and will begin selling product by the end of the month. The company closed its doors in August after 36 years when the former owners retired. For the immediate future, Ramstar Mills’ product offering will remain the same, with the exception of the following: HydroWick Huggers and all cotton products are now offered at closeout prices of 50 percent off; and the 9800 vest and 9900 pants will be phased out. The new owners, who’ve been manufacturing safety-related products for 12 years, intend on expanding the company’s product offering of ANSI-compliant

Editor’s Picks: Holiday Promo

Dolly Parton: Print and Mail Superstar

Branding Together: Why Attending In-Person Industry...

Ideal Images Acquires Fellow Omaha Distributor...