This year’s Specialty Advertising Counselors of the Delaware Valley (SACDV) show garnered 5 percent more attendees than last year’s show, where attendance was up 42 percent. “The traffic did not stop from start to finish,” noted Expo chair, Mary Ellen Hudicka. “Our distributor hosts were delighted at the ‘Infotainment Value’ of the event in informing and entertaining their clients with the fun theme and so many tie-in giveaways. Exhibitors were delighted as well—they received both quantity and quality for their money.” The Expo, which is the largest annual event for SACDV, is a member-only event, limited to invited guests of SACDV distributor firm members.
Read MoreBook Company V.P. Receives Scholarship Award
Roni S. Wright, vice president at The Book Company, Delray Beach, Fla., was recently named the 2006 recipient of the Linda Robinson Scholarship. Established by the SAAGNY Board of Directors in 1995 after Robinson’s untimely death, the scholarship is awarded to one industry professional each year for the cost to attend the PPAI President’s Forum. “It’s an honor and privilege to attend the President’s Forum as the SAAGNY Linda Robinson Scholarship recipient,” said Wright. “Linda was someone I respected and admired greatly. She was truly an inspiration to me as I came into my own as an industry professional.” A 20-year veteran of the promotional
Read MoreShari Garvalia of 3M Elected to PPAChicago’s Board
PPAChicago recently elected Shari Garvalia, senior account representative at 3M Promotional Products, Mankato, Minn., to a two-year term as the newest member of its Board of Directors. She will be chairperson for the membership committee. Garvalia has 16 years of experience in the promotional products industry and has been a member of PPAChicago for most of those years and an integral part of the membership committee for the last three years. “I will work as a conduit between the board, distributors and suppliers to advance PPAChicago’s mission. I am committed to helping bring the association to the next level,” said Garvalia. For more information, visit <a
Read MoreCustom HBC Launches New Holiday Catalog
Custom HBC, Waconia, Minn., has announced the launch of its new 2006 Personal Care Holiday Gift catalog. The new catalog features traditional bath and body products, and also offers one-of-a-kind items, such as spa body and facial treatments, specialty candles, upscale personal gifts for the office and desk, and travel gifts for both men and women. The catalog contains custom imprintable items as well as exclusive name-brand products from the line of SAFA Dead Sea products, Body Basics line of bath-shoppe quality bath and body products and a line of domestically manufactured Acadian candles. “We are pleased to make this outstanding collection of personal care gift
Read MorePromotional Apparel Goes for a Ride
What does the subway, an idea, the promotional products industry and the Big Apple all have in common? If you ask Lynne Lambert, founder/CEO of NYC Subway Line, an apparel/accessories supplier based in Chappaqua, New York—everything. Lambert’s journey literally began approximately 10 years ago when she worked as a voice-over/radio commercial actress in Brooklyn, N.Y. “I was slopping around on the subways to auditions and bookings. Then, one day, I looked up at the subway sign and wondered why no one had done anything with this cool imagery,” explained Lambert. “The subway is quintessential New York City, and is an integral part of
Read MoreDigispec Promotes Dorrity To Sales Supervisor
Digispec, Las Vegas, recently announced the promotion of Steve Dorrity from sales counselor to sales supervisor. Dorrity has been with the company since 2002 in the production and sales departments. In his new role, Dorrity will be responsible for ensuring the sales staff successfully serves Digispec’s customers. “Steve’s experience and knowledge of the company’s philosophy in customer service and quality will be vital in the transition from sales counselor into management,” said Ed Hamilton, president. In his previous role, Dorrity sold more than $1 million each year, contributing to the company’s recent record-breaking sales numbers. In addition to on-going internal sales training,
Read MoreSACDV Fall Expo A Success
This year’s Specialty Advertising Counselors of the Delaware Valley (SACDV) show garnered 5 percent more attendees than last year’s show, where attendance was up 42 percent. The sold-out show was held at the Valley Forge Convention Center, Valley Forge, Pa., on Sept. 13. “The traffic did not stop from start to finish,” noted Expo chair, Mary Ellen Hudicka. “Our distributor hosts were delighted at the “InfoTainment Value” of the event in informing and entertaining their clients with the fun theme and so many tie-in giveaways. Exhibitors were delighted as well—they received both quantity and quality for their money.” The Expo, which is the
Read MorePPAI Announces First Fully Chartered Regional Affiliate
The Houston Promotional Products Association (HPPA) has become the first fully chartered affiliate of PPAI, Irving, Texas. HPPA successfully completed the criteria for affiliation as part of the new Regional Affiliate Program developed by PPAI and the Regional Association Council (RAC). “The Regional Affiliate Program establishes a formal alliance between participating regional associations and PPAI while ensuring that regional associations maintain their autonomy,” explained Kimberly Fischer, director or regional relations. “This partnership enables participating regional associations to speak with one industry voice, which carries a greater impact than many separate voices. The fact that HPPA met all the criteria for affiliation far ahead of
Read MoreTips of the Trade: Are You Doing this Smart Strategy?
By Rosalie Marcus, The Promo Biz Coach If you’ve ever taken a class with me or participated in my Business-Boosting program you know I’m a big believer in the power of handwritten thank you notes. I know this may sound like your mother talking, but they really do work! And you can do them in less time than you can imagine. I’ll show you how. First, in case you doubt that they are important, or that they really make a difference, read on… Ninety nine percent of the mail we get is computer generated , easy to dismiss and put in the trash, but a handwritten note always gets
Read MoreTarget Graphics Is New and Improved, Hosts “Tommy T-Shirt” Factory Tour
After moving into its new 45,000-sq.ft. printing facility in April, Target Graphics, a contract screen printer based in Naperville, Ill., has been on a roll. This is the ninth year the company is vying for the award for four-color process imprints on darks, which will feature its original artwork for the first time. “Right now, we’re doing a lot of research in-house to improve our printing process,” said Cole Lohman, sales and marketing coordinator. “We’re looking at all kinds of new foils, glitters and tough inks that we hadn’t previously considered.” Target Graphics has also gotten rid of set-up charges on orders with
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