With new seasons of “Ted Lasso,” “The Mandalorian,” and “Succession” ready to drop, we took a look at how the shows marketing teams are using promotional products in creative ways, including ice cream, video game consoles, and apparel.
Read MoreRyan Reynolds Helped Design a Charity Race Tee, and They’re Selling Like Crazy
There are few people more famous and good-looking than Ryan Reynolds. So, when he donned a T-shirt for the Terry Fox Foundation charity run, it made sense that the event organizers got thousands of requests to buy it.
Read MoreStarbucks Korea Shifts Away from Branded Promos After Too Much Success
After demand for its branded products was so high, Starbucks Korea is toning back its promotional efforts to allow people to buy coffee without having to fight crowds.
Read MoreToddy Gear Announces Limited-Time Free Shipping Promotion
Toddy Gear Inc., Bolingbrook, Illinois, a manufacturer of tech-focused accessories and lifestyle products, announced its new limited-time free shipping promotion for its promotional division, providing a competitive advantage for its distributors when bidding on projects. This promotion offers an excellent opportunity for new and current partners to take advantage of Toddy Gear’s diverse product portfolio,…
Read MoreMarvel Made 20,000 ‘Ant-Man’ Giants Hats, But the Scene Got Cut
There was a scene planned for the new “Ant-Man” movie where the character hit home runs at Oracle Park in San Francisco. The scene got canceled, but Marvel already made 20,000 “Ant-Man”-themed Giants caps. So, what happens to them now?
Read MoreXFL Names Under Armour Official Apparel Partner: Can the Two Help Each Other Out?
Under Armour has been named the official apparel partner of the XFL, and will provide the official team uniforms, official sideline apparel, performance apparel, and footwear. The two brands have had difficult years, but the partnership could be mutually beneficial.
Read MoreBDA Appoints Rob Martin as Chief Experience Officer
Bensussen Deutsch & Associates LLC (BDA), Woodinville, Washington, announced the appointment of Rob Martin as chief experience officer (CXO). Martin previously served as BDA’s COO and CMO.
Read MoreMilwaukee Bucks Debut ‘Bucks In Six’ Fashion Line to Complement Team Gear
The Milwaukee Bucks released a private-label apparel line called Bucks In Six to specialize in more fashion-forward pieces. The Bucks are following the lead of other sports franchises and even restaurants to increase their branding footprint.
Read More‘Scream VI’ Popcorn Buckets Already Re-Selling Online for $100 or More
To celebrate the release of the next “Scream” movie, “Scream VI,” Cinemark is running a special promotion for a popcorn bucket that looks like Ghosface’s famous mask and hood. There’s also a little matching cup. The buckets are already re-selling online for more than $100.
Read MorePower of 1 Success with Promos in Paradise Show Week
The CPPA, NEPPA, PAPPA, and SAAGNY announced the success of their second annual Power of District “1” Shows collaboration, which was held Jan. 30 – Feb. 2 with 620 distributor attendees.
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