As the promotional industry looks for new ways to be environmentally conscious with its products, finding natural dyes and inks are becoming more common. EcoEnclose, which makes sustainable packaging for e-commerce brands, is using the ink on branded packaging tape and on shipping boxes.
Read MoreState of the Industry Update: Second Quarter 2022
An in-depth executive summary on the current state of the printing industry’s performance and prospects. Supplemental topics in second quarter 2022 include Supply Chain Conditions.
Read MoreAdvertising: Social Media or Google? Which is Better?
If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. But there are many moving parts to an online ads campaign and it’s easy to waste money if not done the right way. As a small-business owner with a limited marketing budget, it is important that…
Read MoreLast Chance to Vote! Vote Now for the 2022 Supplier Excellence Awards!
It seems that every year presents a new set of challenges. Lately it’s been the pandemic and supply chain holdups, among other things. But, no matter what suppliers face, they’ve found ways to go above and beyond for their distributor partners. It’s time once again to celebrate the best of the best with our annual…
Read MoreWendy’s Creates Exclusive ‘Rick and Morty’ Apparel for Uber Eats
Wendy’s is really leaning into its partnership with the Adult Swim cartoon “Rick and Morty.” After hosting special pop-ups and store takeovers, Wendy’s is once again rebranding as “Morty’s,” for a special promotional event through Uber Eats that also sort of parodies the celebrity meal deals that have become so common in fast food marketing. As part of…
Read MoreThe Promo Opportunity Under Your Feet
In the internet age, everything happens quickly and customers never seem to have enough attention to spare. Stories go viral in minutes, videos receive millions of views within hours, and social media distributes more posts than you can possibly read in a day. So how can you help your clients stand out from the competition?…
Read MoreMichelob Ultra Creates ‘Serena Pack’ With 24 Specially Labeled Cans in Shoebox-Looking Case
To celebrate Serena Williams’ “evolution away from tennis,” as she put it, Michelob Ultra created a limited edition 24-pack. It comes in a special-edition box that looks a lot more like a box for sneakers than for beer, and each can features a photo of Williams from one of her major victories.
Read MorePM Video Interview: Koozie Group’s Backpack Filling Event for United Way
Trisha Joyce, employee communications and engagement manager for Koozie Group, speaks with Brendan about the two company events that included filling backpacks full of back-to-school items for United Way chapters in Florida and Minnesota.
Read MoreChampion Reflects on 80 Years of the Hoodie with ‘Be Your Own’ Campaign
The hoodie has been a default wardrobe choice for decades. But, a lot of young buyers who are now adopting the item as a piece of streetwear royalty might not know its roots. Champion is making sure fans learn their history with the “Be Your Own” campaign, which celebrates Champion’s original hoodie design from more…
Read MoreDisrupting the Status Quo & Building a Proven Business Model
Steve Schulze started Nekter Juice Bar out of a desire to live a healthy lifestyle. His passion quickly turned into a business opportunity that has grown from one store location to more than 200 locations and more than $100 million in sales. Tune in to hear more about overcoming failures, valuable advice about franchising and…
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