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  • July 30, 2025 Summer Gould
    Direct Mail Testing Made Easy: Smart Experiments for Bigger Results
    Direct mail delivers proven results, but are you getting the best possible performance from...
    Featured News Homepage News 
  • July 30, 2025 Brendan Menapace
    Serious Business: Understanding Business Forms
    Business forms are a reliable source of sales if you can commit...
    Featured News Homepage News Paper, Packaging & Printing Printer News Printing 
  • July 30, 2025 Brendan Menapace
    Tariffs & Rising Material Costs Make Jewelry Sourcing, Pricing Difficult
    Economic uncertainty and rising global costs associated with sourcing materials, specifically from...
    Featured News Homepage News Watches & Jewelry 
  • July 30, 2025 PPM Staff
    ASI Chicago 2025: Product Showcase Winners
    Explore the standout promotional items that distributors voted on as the winners...
    Featured News Homepage News 
  • July 29, 2025 Paul Bobnak
    Print’s Role in Travel Inspiration
    My office shelves have been filling up with guides, brochures, fliers, magazines,...
    Featured News Homepage News Printing 
Direct Mail Testing Made Easy: Smart Experiments for Bigger Results

Direct Mail Testing Made Easy: Smart...

July 30, 2025
Feeling Overwhelmed? Hit Pause & Simplify

Feeling Overwhelmed? Hit Pause & Simplify

July 30, 2025
Serious Business: Understanding Business Forms

Serious Business: Understanding Business Forms

July 30, 2025
Tariffs & Rising Material Costs Make Jewelry Sourcing, Pricing Difficult

Tariffs & Rising Material Costs Make...

July 30, 2025

Convergence Corner: Understanding Quad’s Big Bet on Promo

Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.

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Surf Brand Sues Lady Gaga for $100M+ Over ‘Mayhem’ Logo

Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.

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ASI Fort Worth 2025: Promo Pros Talk Strategies To Prepare for Tariff Impacts

ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.

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ASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand

Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.

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Branded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation

The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.

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Proforma Recognizes Million-Dollar Distributor Owners

The Counselor Top 40 distributor honored its owner affiliates that generated between $1 million and $50 million in 2024 sales at the annual event.

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Canadian Promo Pros React to Weakened Ties With the U.S., Uncertain Economic & Political Climate

Consumers are eschewing American goods and tightening purse strings in the midst of concern on several fronts – a shift that’s also being felt in promo.

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Using Scent in Direct Mail To Attract & Win Customers

Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.

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Editor’s Picks: Popular Polos & Golf Accessories

Suggest these branded polos and golfing essentials to corporate clients that host annual charity golf tournaments.

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Decorating Roundup: International Coatings Releases White Ink for Polyester

Also, Vastex offers a new exhaust hood for direct-to-film printing, and Tru Art Advertising Calendars has invested in a digital inkjet production printer.

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