Kustom Promos recently announced that Alex Morin has joined the company’s growing sales team. Morin has over 20 years of experience spotting hits and helping distributors create one-of-a-kind products for clients. Kustom Promos creates eco-friendly notebooks and custom-made pens no one has seen before…
Read MoreNow that NCAA’s name, image and likeness rules have changed, players have been landing sponsorships and launching merch lines with help from outside agencies or newly-created branding initiatives at the universities they attend. While most of these are solo efforts, the Ohio State basketball team came together to launch “The Players Edition” T-shirts and hoodies, with profits split evenly among the players…
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Throughout life, we all have Big Mac Moments—moments where you have to decide whether to do something that’s a little uncomfortable, that allows you to grow and forces you to do something different than you always have, or to continue to do what you’ve always done and yield the same results. As the year begins, it’s a perfect time to think about your Big Mac Moments…
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Spector & Co., Montreal, added Samantha Kates to its leadership team. Kates will lead the growing North American sales team. As a 20-plus-year veteran, Kates has made indelible contributions to the sales success of some of the most notable brands in the industry. She was most recently vice president of sales at commonsku…
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Before the season, Ace Boogie sent a T-shirt he designed to three Cincinnati Bengals wide receivers and quarterback Joe Burrow. Months later, Burrow wore the shirt to the stadium for a game against the Kansas City Chiefs, and pictures of Burrow in the shirt made the rounds on social media. The Bengals won 34-31 to clinch the division, and, suddenly, everybody had to have one of the shirts…
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Natural Light released a line of flavored vodka last year. To make sure patrons stay warm, the brand is selling a trapper hat that not only insulates your noggin during these cold winter months, but also stores little bottles of vodka to make sure you’re wearing your alcohol blanket in case you venture out into the tundra. The promo distributor behind the hat told us how it all came together…
Read MoreManchester City, a club that grew from lower-league irrelevance to one of the biggest soccer clubs in the world, is trying to eradicate “plastics” (i.e., frontrunning fans) from the club as well as the environment through a partnership with Heineken that involves two life-sized statues of literal plastic fans made from recycled plastic waste outside Etihad Stadium…
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I am always amazed when I realize that every great man-made creation started with only an idea. Just an idea. The iPhone was just an idea at one time. Amazon.com was just an idea at one time. You get the point. But do you get that there is no limit to the size of ideas? There’s no limit to the size of your ideas for your business or your life…
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Target Marketing Group announced last week that the company has appointed Rob Ross as chief operating officer. He will assume day-to-day leadership of the company. John Leahy, president and founder of Target Marketing Group, will continue to serve as CEO. Before joining TMG, Ross spent two years at HALO in a senior management role as president of HALO Detroit…
Read MoreUsing the photo mode in games like “Assassin’s Creed Valhalla,” players can capture moments and then use Ubisoft’s partnership with Zakeke to add them to items like T-shirts, hoodies, mugs, phone cases and more. And like every social media platform these days, there are editing capabilities like filters, sizing tools and more…
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