We all know the “Got Milk” campaign by now. We’ve seen countless posters of sports and pop culture heroes with milk mustaches. To adapt to the times, the Milk Processor Education Program is adding NFTs to the campaign as a way to attract modern-day consumers, and using printed products to deliver them…
Read MoreOverture Promotions Appoints Tej Shah as Head of Global Sales and Marketing
Overture Promotions announced that Tej Shah, vice president of e-commerce and marketing, is stepping into a new role as head of global sales and marketing. He will work with Overture’s sales teams to grow business, and will be responsible for new business development and brand awareness…
Read MoreAIA Welcomes 7 New Distributors to Owner Community
AIA Corporation recently welcomed seven distributors to its owner community: AB Swag, Champagne Branding LLC, Gerbo Designs, Imprint Logo LLC, K.W.A Group Branding, Stitched Expressions LLC and Tropical Promotions. Owners joining AIA this quarter will bring nearly $6 million in projected total contract sales to AIA…
Read MoreThe Top 10 Most Popular Articles in Our Marketing Blog for 2021
In planning our content strategy for the new year, one of the things we do at Action Marketing is a thorough review of the readership of our existing content. Here are our top 10 most popular articles from 2021. We hope they are informative and inspiring for you to elevate your marketing for your distributor business…
Read MorePrice Increases Continue as U.S. Inflation Jumps to 40-Year High
Pressure is mounting on the Biden Administration and the Federal Reserve to curb inflation, which jumped to its highest rate since 1982 last month after rising 7% rise year-over-year. Businesses across industries from auto manufacturing to grocery stores to the promo industry have had to increase prices…
Read MoreCory Cissell Promoted to VP of Marketing at Cap America
Cap America Inc., Frederickstown, Missouri, recently announced that Cory Cissell, MAS, has been promoted to vice president of marketing. Cissell recently transitioned from director of sales to director of marketing to fill the leadership role in that department. As vice president of marketing, Cissell will oversee a rapidly growing team…
Read MoreAvocados From Mexico Launches Enormous Multichannel Campaign Ahead of Super Bowl
Avocados From Mexico is returning to its Super Bowl branding glory by introducing a multichannel marketing experience, complete with a virtual house tour, e-commerce tie-ins and promotional apparel. At an NYRC pop-up, shoppers will be able to grab items from the company’s Avocado Glow apparel collection…
Read More‘The Batman’ Gets Promotional Oreo Cookies, Packaging in Europe
WarnerMedia announced that it’s enlisting Oreo’s help to market “The Batman” abroad, with special edition Oreos coming with the Batman logo embossed on the cookie in place of the classic Oreo logo. They’ll also come in special packaging advertising the chance to win more “Batman” prizes…
Read MoreTom Brady’s Apparel Brand Is Here: Chic Designs, High Prices and NFT Tie-Ins
Tom Brady got his very own Pantone color for Brady Brand, the NFL star’s new apparel brand. Now, we get our first look at the line, which launched today and bridges the gap between athletic wear and streetwear while potentially incorporating NFT items in the future. Let’s look at the styles, features and price points of the line…
Read MoreOur 5 Favorite Promotional Products of the Week: Betty White T-shirts, Water Kegs and More
Well, folks, it’s been an excellent run, but today is actually the last day of the Threads newsletter as we know it. Don’t worry, we’ll still be covering all things branded apparel at PM, but we’re also launching a whole new site dedicated to the decorated apparel community. Speaking of decorated apparel, check out the cool stuff we found for this week’s Fave 5…
Read More