PromoMBA Workshop Recap, Part 1: The Art of Getting More Sh#t Done

If you caught our San Diego Power Meeting recap, then you probably read our short review of the PromoMBA workshop. But we thought it deserved a more in-depth recap. So, over three parts, we’ll be breaking down some of the sessions in greater detail for those who weren’t able to make it. Here’s part one…

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The Golden Rule(s): 4 Keys to Five-Star Customer Service

We talked to Jeff Bourland, owner of Proforma Southwest, to find out what works when it comes to managing sometimes demanding customers, turning challenges into successful sales, and customer service do’s and don’ts. Bourland has been in the industry for more than 20 years, so it’s safe to say he knows a thing or two about good customer service…

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Miller Lite Wants People to Unfollow It on Social Media

Throughout its 46-year history, Miller Lite has come up with some interesting means to advertise, and with social media being all the buzz, one would think that 2019 could be a watershed year for the company through various platforms. It could very well end up being so, but not in the way that we would…

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Under Armour Sues Clothing Company Over Knockoff Apparel, Logo

While the major news coming from Under Armour is that Kevin Plank will vacate his CEO role on New Year’s Day, the company is getting even more public attention through a lawsuit against a clothing company. In going after Ageas Inc. for its Hotsuit apparel, Under Armour is claiming that a “copycat logo” and the…

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Overture Promotions Opens New Headquarters Facility

Overture Promotions, previously based in Vernon Hills, Ill., announced on Monday that it is fully operational in its new headquarters facility in Waukegan, Ill., 40 miles north of Chicago. The $70 million promotional marketing firm consolidated two distribution centers into 200,000 square feet of warehouse space in the new facility, with expanded screen print and embroidery operations, and upgraded office space. The company added state-of-the-art technology to communicate better with customers, its U.S. network of sales offices and distribution centers, and its global partners.

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Promotional Jackets: Style Trends and Sales Advice From Outerwear Experts

Remember the Orolay jacket—the coat that went viral earlier this year and netted so many Amazon reviews it became known as the “Amazon Coat”? We asked our very own experts what to expect in promotional jackets for the coming months, so that you can help your customers find their very own versions of Amazon’s must-have outerwear phenomenon…

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