Here in the U.S., some of our educational institutions have embraced the crested blazer as part of their uniform, while others have not. A hungry promo products distributor can find a lucrative sales opportunity in their non-uniformed school accounts. But how do you up-sell a blazer program to a principal who is only in the market for branded pens or notebooks?…
Read Morealphabroder’s Tricia Lyster on Digital Marketing Resources, Promo’s Shift Toward Retail-Style Marketing
After a brief summer hiatus, the PM Podcast returns with Tricia Lyster, marketing manager for alphabroder. The gang talked about digital marketing and creative, including alphabroder’s new resources for distributors and the industry’s shift toward more retail-style marketing and creative. Plus, Sean and Brendan discuss PromoMBA, the 2019 Top Distributors List, naming your kids after video game companies and more!…
Read MoreBusch Pop-Up Shop Offers Limited Edition Merch (If You Can Find Its ‘Secret Forest Location’)
Pop-up shops and Anheuser-Busch have proven consistent news sources for us, so when we learned that they would be uniting for a limited-edition merch campaign, our promotional products- and beer-loving sensitivities hopped to attention. Beginning today, Busch is using Twitter to drop clues on the location of its “Pop-Up Schop,” which, yes, will be held in a “secret forest location”…
Read MoreA Three-Year Legal Dispute Led to Some Promotional Products and Branding Weirdness for Yosemite National Park
It can be difficult to form a cohesive and consistent marketing campaign when you don’t even know what name your client is going by. Let’s say a client used to be known as the Ahwahnee Hotel, but then for a bit was legally obligated to change its name. It still wanted to buy promotional products…
Read MoreGeiger Opens Logistics Office in Rotterdam, Netherlands
Lewiston, Maine-based distributor Geiger continues its European expansion with a new location in Rotterdam, Netherlands. Geiger’s U.K.-based company, GeigerBTC, has opened a logistics office in Rotterdam as part of its overall strategic plan for supporting their global customers. Strategically located for international commerce, the logistics office acts as a hub for deliveries throughout Europe and…
Read MoreMinor League Baseball Team Wins Award for Promotional Phone Case Giveaway at First-Ever Smartphone-Free Game
The Houston Astros have fashioned more than a few photo-worthy occasions lately, including their Game 7 road win to capture the 2017 World Series. However, the American League club’s Double-A affiliate, the Corpus Christi Hooks, decided against immortalizing the action at their Whataburger Field on June 20, as the team gave away promotional phone cases…
Read MorePop-Up Stores Are the New Normal in Music Merch
The music industry is in a weird place right now. In the past, it was simple. Artists make albums, people buy those albums at the record store, then go see the artists in concert and buy merchandise while they’re there. Things aren’t so simple anymore, and it’s forced artists to rethink the way they market…
Read MoreTim Fox and Joe Owens to Rep HUB Pen and Beacon Promotions in Midwest
HUB Promotional Group, Braintree, Mass., announced that that Tim Fox and Joe Owens will now represent the HUB Pen and Beacon Promotions lines in Michigan, Indiana, Ohio, Kentucky and Pennsylvania. Fox has been working with HUB for four years, and helped the company to win the New England Promotional…
Read MoreDo You Love You?
This is a very serious question: Do you love you? Do you love you just the way you are right now? Many people seem like they don’t really love who they are right now. Perhaps they aren’t happy with their health, or income, relationships, etc. It’s easy to think that you will love yourself and…
Read MoreHow to Attach Paperwork for Orders on QuickBooks
Ask the accountant… Question: There is a paperclip icon in QuickBooks for attachments. Can I attach all the paperwork for an order there? Answer: There is an attachment function in QB for several screens including, but not limited to, sales orders, purchase orders, invoices, bills and customers. You can attach documents here, such as a…
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