Best Promotions USA, a Hub Promotional Group Company, announced the promotion of Jaclyn Lingo to national sales manager, effective immediately. After graduating from Texas Tech University and joining Best, Jaclyn has worked in customer service, order processing, inside sales and, most recently, outside sales and key account management. “Jaclyn…
Read MoreMLB Likely to Follow NBA’s Lead Through Sponsor Patches
If they are following Atlantic League action this year, baseball purists already have enough to gripe about, as Major League Baseball (MLB) is using the independent collection of teams to try out some possible rule changes. While the idea of stealing first base might be enough to roil their sensibilities, the thought of having players…
Read MoreBud Light Joins Area 51 Hype With Possible New Branding
If you’re not aware by now, there’s a meme that’s spread across the world about storming Area 51 to finally free the aliens that the U.S. government has supposedly been hiding from us for decades. It’s a plan that’s destined to fail, and if anyone tries anything near the site, they would be in some…
Read MoreLinkedIn Spotlights Proforma’s Lead Front-End Editor
Proforma’s lead front-end developer, Michael La Plante, was featured on a livestream YouTube session sponsored by LinkedIn at Full Sail University’s 10th Annual Hall of Fame week. LinkedIn invited La Plante to participate in the ‘How I Work’ session, discussing the relationship between designers and developers in the workplace.…
Read MoreZappos Collaborated With Birkenstock For a Limited-Edition Anniversary Sandal, And You Have to Check Out This Sweet Packaging
The month of July comes with a lot of celebrations—you have July 4th and, of course, all of the additional weekend barbecues—and the shoe retailer, Zappos, is adding to the celebration by releasing a surprise for all comfortable shoe-lovers. Zappos hit its 20th anniversary this year, and to celebrate, the company released a pair of limited-edition sandals (there’s only 225 pairs available) in collaboration with the popular shoe manufacturer, Birkenstock. The idea behind the sandals is original, but there are a few notable elements about the packaging to point out, too.
Read MoreBusch Light Sponsors Winning Softball Teams With Branded Apparel
Busch Light knows where its bread is buttered and beer consumed, as it honored two Iowa-based softball teams with branded goods thanks to their creative video contest entries.
Read MoreHanesBrands Earns Corporate Social Responsibility Award for Supporting At-Risk Youth in El Salvador
HanesBrands, Winston-Salem, N.C., has earned the CSR Footprint social impact award for supporting at-risk youth in El Salvador. As part of Hanes’ 10-year partnership with nonprofit Glasswing International, the company has donated more than $1.2 million to help upgrade schools’ infrastructure and aesthetics; offer after-school educational, athletic and artistic activities; and provide continuing training and…
Read MoreCongresswomen’s ‘Squad’ T-shirt Fundraiser and the New Face of Political Merchandise
The quartet made up of Rep. Alexandria Ocasio-Cortez, Rep. Ayanna Pressley, Rep. Ilhan Omar and Rep. Rashida Tlaib started fundraising as a unit via T-shirt sales. The partnership plays on their nickname of “The Squad”…
Read MoreWhere Have All the Truckers Gone?
Depending on who you ask, there’s either a critical shortage of truck drivers or nothing to see here. Where does that leave promo businesses—and what can the industry do to guard against emerging issues and a changing ground-shipping landscape?…
Read MoreFoamworx Begins QCA Accreditation Process
Buying promotional products shouldn’t be a risky proposition. Unfortunately, it can be. That’s why Fortune 1000 corporations and local organizations alike are more concerned than ever before about costly mistakes in this competitive economy. These buyers know that one wrong purchase could expose them to nasty headlines with claims that their brand merchandise was made…
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