After an Indonesian couple named their new baby after the company, Google reach out to congratulation them and offer a little gift. “They expressed congratulations and wished that the baby Google could grow up to be a helpful and useful person to many others,” the baby’s mother told Newser. In addition to the well wishes, baby Google received a branded onesie…
Read MoreDelta Apparel Opens Two New Facilities in Texas and New Jersey
Delta Apparel, Greenville, S.C., announced that its digital print subsidiary, DTG2Go is opening a new printing facility in Dallas and another in Cranbury, New Jersey. The facilities are set to open this summer, and will focus on DTG2Go’s digital print and fulfillment platform within Delta’s blank garment distribution network. It will also improve customer service…
Read MoreAdidas’ AriZona Branded Shoes Look Like Iced Tea Bottles (But the Best Part Is the Price)
We’ve covered lots of branded sneaker collaborations, like the K-Swiss collection for “Clueless” and the Vans and Harry Potter collection. This time, Adidas and AriZona Iced Tea—you know, the $0.99 cans you get from your local deli—are releasing four pairs of branded sneakers, inspired by the bottles. And wait until you see the price!…
Read MoreTaco Bell Teams Up With T-Mobile for ‘T-MoBell’ Stores, Merch
Wordplay comes with the territory of covering the promotional products industry, as companies are fond of distinguishing themselves via catchy puns and quirky titles in their marketing. Taco Bell and T-Mobile are sating our desire for a smile-inducing bit of wit—and all the accompanying merch—through their T-MoBell pop-up stores set to open next week. https://twitter.com/TMobile/status/1151142831387398144…
Read MoreMy 5 Favorite Promotions of the Week: National Hot Dog Week Apparel, Tortilla Tote Bags and More
In the words of Rob Thomas, “Man, it’s a hot one.” I feel bad complaining about the Los Angeles heat when my Philadelphia coworkers are drowning in humidity, but Los Angelenos are known to complain about first world problems. All of this is to say that I’ve spent a lot of time this week seeking…
Read MorePay Attention to These Brewery Apparel and Uniform Trends Straight From the Craft Brewing Industry
We often focus on the apparel that breweries can sell to customers, but let’s not forget about employee uniforms—a potentially large area for sales as the number of breweries continues to grow. A recent article from Craft Brewing Business had some insights into brewery staff attire that could be quite useful to distributors looking for sales opportunities…
Read MoreThis Apparel Line Is Designed to Fix Your Posture For You
Having good posture feels impossible. Sure, you can go to the chiropractor or take yoga classes as often as you want, but it seems like the slumps always win. If you feel like you’ve tried everything to open up those shoulders and straighten that spine,…
Read MoreLeed’s Partners With Welly
Leed’s and Welly, a Pittsburgh-based drinkware company, announced their exclusive partnership to bring environmentally-friendly, insulated bamboo drinkware to the promotional products industry. Leed’s will begin carrying a selection of Welly bottles in August 2019. “I created Welly to help the environment and give clean water to people in need,” said Ben Kander, Welly founder and…
Read MoreHow to Sell Blazer Programs to Uniform-Free Schools
Here in the U.S., some of our educational institutions have embraced the crested blazer as part of their uniform, while others have not. A hungry promo products distributor can find a lucrative sales opportunity in their non-uniformed school accounts. But how do you up-sell a blazer program to a principal who is only in the market for branded pens or notebooks?…
Read Morealphabroder’s Tricia Lyster on Digital Marketing Resources, Promo’s Shift Toward Retail-Style Marketing
After a brief summer hiatus, the PM Podcast returns with Tricia Lyster, marketing manager for alphabroder. The gang talked about digital marketing and creative, including alphabroder’s new resources for distributors and the industry’s shift toward more retail-style marketing and creative. Plus, Sean and Brendan discuss PromoMBA, the 2019 Top Distributors List, naming your kids after video game companies and more!…
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