As Instagram nears its Oct. 6 birthday, perhaps its overseers are experiencing the commercial version of the seven-year itch. Though they have a highly popular social networking platform on their hands, with more than 800 million users and over 200 million devotees to its eponymous Stories feature, they know, like every other business should, that…
Read MoreWhat Is Up With Jared Leto’s ’30 Seconds to Mars’ Merchandise?
If we could include emojis in our articles, this one would start with a giant face palm. We want to understand Jared Leto. We want to give him the benefit of the doubt. But when we saw his band’s new merchandise, we concluded we must be living on two different planets. Leto’s band 30 Seconds…
Read MoreThe Baltimore Orioles Wore Braille Uniforms, Gave Away Braille Alphabet Cards for Awesome Promotion
Now that it’s happened, we can’t believe it’s taken this long. In celebration of the 40th anniversary of the National Federation of the Blind moving its headquarters to Baltimore, the Orioles created uniforms with Braille lettering. According to the Washington Post, the Orioles wore the uniforms in a game against the Blue Jays, and Braille…
Read MorePromotional Jackets and Outerwear: Trending Styles, Selling Tips and What to Do About Warm Weather
Jackets and outerwear have gotten a major upgrade since the days of the Thunderbirds and the Pink Ladies. While the looks are still sought out as statement pieces, they also feature technical specifications that make them must-have additions to any ensemble. With the right knowledge, promotional jackets and outerwear can help you (and your clients) achieve year-round success…
Read MoreA Promotional Apparel Decoration Lesson From Revolve’s Sweatshirt Fiasco
To all our promotional apparel distributors and suppliers, we have an important lesson for you this week, care of a recently released sweatshirt from apparel retailer Revolve. It just might be the difference between executing an inspiring promotional campaign and unleashing a viral hate storm…
Read MoreChina Retaliates With Tariffs, Could Cause U.S. to Implement More
After the U.S. proposed additional (and threatened to ratchet up) tariffs against Chinese goods, China responded today by imposing new trade tariffs on $60 billion of…
Read MoreAmazon’s Surging B2B Marketplace Will Top $10 Billion in Sales This Year
Amazon Business, the e-commerce titan’s B2B marketplace for everything from staplers to suspenders, launched in 2015, replacing a previous iteration of the service known as Amazon Supply. That first year, Amazon Business generated a tidy $1 billion in sales. Just three years later, it’s already set to top $10 billion…
Read MorePPAI Offers Disaster Relief to Promotional Products Industry Businesses Affected by Hurricane Florence or Olivia
Paul Bellantone, president and CEO of PPAI, issued the following message regarding disaster relief for promotional products companies affected by Hurricane Florence or Olivia: PPAI stands ready to assist members and non-members who are affected by Hurricane Florence or Olivia. PPAI sends out…
Read MoreiClick’s Taek Sung on PopSockets, Content Marketing and the Unexpected Pitfalls of 275% Growth
Taek Sung, senior vice president of sales and marketing for iClick, joined the show to talk about PopSockets, content marketing and the unexpected speed bumps that accompany 275 percent year-over-year growth. (Such as: Do you have enough parking spaces? What about bathrooms?) Plus, Sean and Brendan discuss Colorado Timberline’s sudden closing due to a ransomware attack…
Read MoreHUB Promotional Group Acquires BCG Creations
In a deal finalized on Sept. 14, 2018, BCG Creations, Montreal, was acquired by HUB Promotional Group, Braintree, Mass., which is now comprised of six suppliers: HUB Pen Company Beacon Best Promotions Cooler Graphics Debco Bag Distributors BCG Creations Based in Montreal, Quebec, with a distribution center in Champlain, N.Y., BCG has served clients in the promotional…
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