A look at the history of cotton, from its explosive growth in the Civil War-era U.S. to its increased production worldwide to its current status as king of the apparel industry. Also, the lowdown on cotton’s place in the promotional apparel market and the trends to expect for fall 2018 and beyond…
Read MoreMore Logo Fun: Burger King Becomes ‘Pancake King’ on Twitter in Vicious Jab at ‘IHOb’
2018 is an interesting time to be alive. For the sake of conversation, let’s call the world we’re living in right now The Future. Because, after all, a lot of movies that were based in the “future” take place around now. In those movies and TV shows, the world is typically a chromed-out amusement park…
Read MoreA Lesson Plan for Selling to the Education Market
Everyone remembers his or her school days differently. Some focus on their days on a sports team, others remember their debate club success. Some remember the joys of math class, and others the misery of math class.…
Read MoreSelco Promotes Gavin Little as National Sales Manager
Selco, a Tulsa, Oklahoma-based custom watch manufacturer and supplier company, announced the promotion of Gavin Little as out new national sales manager. Little has worked for Selco for three years as a member of the sales team. “I’m very excited with my new role at Selco, and I’m embracing…
Read MoreLet’s See How That Boring Company Flamethrowers Promotion Is Going
Though he might start to feel some heat for being behind schedule, Elon Musk can still say, to some degree, that he is a man of his word. On Saturday, the Boring Company CEO partially made good on his vow to supply end-users with flamethrowers, as consumers blazed a trail to his brainchild’s Los Angeles-based…
Read MoreFanatics to Open 325 Retail Shops Inside JCPenney Stores
JCPenney announced that it will launch Fanatics Inc. shops in 325 of its stores, in an ambitious plan to sell team apparel. The company plans to open another 325 Fanatics shops by September, further solidifying Fanatics’ footprint as a titan in licensed pro sports merchandise…
Read More4imprint Releases 2018 Trade Show Sales Survey eBook
Twenty-nine percent of respondents attend 11 or more trade shows per year, and almost 80 percent of exhibitors use trade shows as an opportunity to build relationships, according to a nationwide survey conducted by 4imprint, Oshkosh, Wis. More results and some of the best ideas for maximizing trade show…
Read MoreIHOP Blew It: Rebranding, Viral Marketing and Sticking the Landing
Last week, we raved about IHOP’s latest marketing campaign, the IHOb switcheroo. We guessed at what the B might stand for, and tossed around ideas like bacon, bellyaches, beer flights, etc. But, today, the brand revealed the meaning of its mysterious “B,” and we take back everything we said before…
Read MoreSurvey Finds 92% of Marketers Ineffective at Marketing Automation
Since almost every business operating in this day and age has an online presence, they are required to automate promotions in order to ensure that personalized products reach individuals with matching customer profiles. This allows them to send the correct offer to the proper end-user at the proper time, resulting in their reaching a maximum sales potential…
Read MoreHow IHOP Is Using Its Logo for Viral Marketing Magic
Based on the results of a simultaneously lauded and lambasted tweet, IHOP will soon supposedly christen itself “IHOb,” with an explanation of the new letter’s meaning coming Monday. Whether this is a real name change or an elaborate ploy, we can appreciate the way in which the restaurant chain used its logo to strike viral marketing gold…
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